Role & responsibilities

Strategic Marketing & Brand Management

- Develop and implement annual marketing plans aligned with business objectives.
- Strengthen brand positioning and ensure consistent brand communication across all channels.
- Drive market research, competitor analysis, and industry trend monitoring.
- Identify new marketing opportunities to support business growth and expansion.

Team Leadership & Management

- Lead, mentor, and manage the marketing team to achieve departmental goals.
- Allocate responsibilities, monitor performance, and drive team productivity.
- Foster collaboration across departments to ensure seamless execution of marketing initiatives.
- Conduct regular reviews and provide guidance for team development.

Exhibition & Event Management

- Plan, organize, and manage national and international exhibitions, trade shows, conferences, and industry events.
- Coordinate with vendors, agencies, designers, logistics partners, and internal stakeholders.
- Manage exhibition budgets, booth designs, promotional materials, and event execution.
- Evaluate event ROI and prepare post-event performance reports.

Digital Marketing & Lead Generation

- Oversee digital marketing campaigns including SEO, SEM, social media, email marketing, and paid advertising.
- Work closely with sales teams to generate qualified leads and improve conversion rates.
- Monitor website performance and digital analytics to optimize campaign effectiveness.
- Manage online brand reputation and digital engagement activities.

Corporate Communication & Content Management

- Develop marketing collateral, presentations, brochures, case studies, newsletters, and corporate communication materials.
- Ensure consistency in messaging across all marketing platforms.
- Coordinate content creation for website,



social media, press releases, and marketing campaigns.

Cross-Functional Coordination

- Collaborate closely with Sales, Business Development, Design, Projects, Operations, HR, and other department heads to align marketing efforts with organizational goals.
- Act as a key liaison between management and departments for marketing-related initiatives.
- Support business units in preparing proposals, presentations, customer engagement activities, and promotional campaigns.

Budgeting & Reporting

- Prepare and manage the annual marketing budget.
- Monitor marketing expenditures and ensure optimal utilization of resources.
- Track KPIs, campaign performance, lead generation metrics, and ROI.
- Present regular reports and strategic recommendations to senior management

Preferred candidate profile

Education

- MBA in Marketing / PGDM Marketing / Equivalent qualification.
- Additional certifications in Digital Marketing will be an added advantage.

Experience

- 7 - 12 years of experience in Marketing, Brand Management, Corporate Communications, or Business Marketing.
- Experience in B2B marketing, Industrial Products, Manufacturing, Workspace Solutions, Interior Fit-Outs, Technical Furniture, Engineering Products, or related industries preferred.
- Proven experience in managing teams and leading marketing functions independently.
- Hands-on experience in exhibition and event management.

Required Skills

- Strategic Marketing Planning
- Team Leadership & People Management
- Exhibition & Trade Show Management
- Brand Building & Corporate Communications
- Digital Marketing & Lead Generation
- Budget Management
- Vendor & Agency Management
- Project Coordination
- Stakeholder Management
- Solid Presentation & Communication Skills
- Data Analysis & Reporting

📌 Digital Marketing Manager / Marketing Head (Udaipur)
🏢 Pyrotech Workspace Solutions
📍 Udaipur