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Key Responsibilities

- Social Media Management: Lead and manage Qurbat’s Instagram and YouTube strategy, ensuring robust visual consistency and high audience engagement.
- Content Planning & Execution: Create monthly content calendars, manage shoots, reels, behind-the-scenes videos, and influencer collaborations.
- Thumbnail Creation: Design engaging and high-converting thumbnails for YouTube videos using Canva and Photoshop.
- Team Handling: Supervise content creators, video editors, interns, and freelancers to ensure timely output and brand consistency.
- Graphic Design Oversight: Guide the design team or create marketing creatives, ads, and social media graphics yourself when required.
- Performance Tracking: Analyze content performance using YouTube Studio, Meta Insights, and Google Analytics to optimize future content.
- Campaign Ownership: Plan and execute paid and organic campaigns across social platforms to drive awareness, reach, and sales.
- Brand Aesthetic:



Ensure that all visual content aligns with Qurbat’s brand identity and seasonal collections.

Must-Have Skills:

- Strong knowledge of Instagram Reels, YouTube channel growth, and visual storytelling.
- Performance marketing expertise with hands-on experience in Google Ads, Meta Ads, campaign optimization, audience targeting, creatives testing, and ROAS tracking. Canva, Photoshop, and basic video editing tools (e.g. CapCut, Premiere Pro a plus).
- Ability to lead a small creative team, assign roles, and manage timelines.
- Excellent visual sense and strong attention to detail.
- Good communication and planning skills.

Preferred Qualifications

- Bachelor’s degree in Mass Communication, Digital Marketing, Multimedia, or a related field.
- 5+ years of digital marketing experience, with portfolio links or YouTube/Instagram handles managed in the past.

📌 Digital marketing Manager (Gurugram)
🏢 Career Creed HR Services
📍 Gurugram