Key Responsibilities

- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.

- Manage and optimize paid advertising campaigns to generate leads and improve ROI.

- Develop and implement strategies for lead generation, customer acquisition, and brand growth.

- Create and manage content for social media, websites, blogs, email campaigns, and other digital channels.

- Handle social media planning, posting, engagement, and performance tracking.

- Work on SEO strategies, keyword research, and website optimization.

- Monitor campaign performance using analytics tools and prepare regular reports.

- Identify opportunities for growth and continuously optimize campaigns based on data and insights.

- Use AI tools and automation to improve content creation, campaign management, research, and overall marketing efficiency.

- Collaborate with designers, developers, sales,



and other teams to execute marketing initiatives.

Required Skills

- Experience in managing digital marketing and performance campaigns.

- Good knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, and social media marketing.

- Understanding of content marketing, lead generation, and conversion optimization.

- Familiarity with Google Analytics and other marketing analytics tools.

- Ability to understand data and use insights to improve campaign performance.

- Knowledge of AI tools and marketing automation platforms will be an added advantage.

- Good communication, creativity, and problem-solving skills.

Pay: ₹20,000.00 - ₹45,000.00 per month

Perks

- Paid sick time

- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Kolkata)
🏢 Brainium Information Technologies
📍 Kolkata