Location: Ludhiana, Punjab (On-site)

Employment Type: Full-time

Experience: 1–3 Years

About Cloud InfoSystem

Cloud InfoSystem is a software development company focused on building high-quality digital products and custom software solutions. We believe in continuous learning, ownership, and giving talented individuals the opportunity to grow based on their actual performance.

We're starting a new branch in Ludhiana. Being one of the first employees of this branch will offer streamlined growth and immediate recognition of efforts. Promotions are based on performance instead of set standards like years of experience, providing an excellent opportunity for fast-paced growth based on skills, diligence and consistency.

We are looking for a Digital Marketing Manager who can take ownership of our digital marketing efforts and help build an online presence, generate leads, and establish a strong and recognisable brand for our clients.

This role is suited for someone who is comfortable taking initiative, experimenting with different marketing strategies, analysing results, and continuously improving campaigns based on data.

What We Offer

- Significant ownership and independence in your role.
- Structured learning and opportunities to expand your skill set.
- Collaborative work environment focused on results and continuous improvement.
- Exposure to multiple areas of digital marketing and business development.
- An increment of up to 15% per year based on performance.
- An increment of 20% on promotion with clearly defined requirements for promotion criteria.
- No "years of experience" limitation on career progression.
- Excellent work environment with zero tolerance for corporate politics and toxicity.
- Recreational activities and refreshments available on premises.

Note: The incentives for this role are heavily performance-based. The base pay is 17,600 per month, but bonuses of an additional 17,600 may be awarded each month based on performance, bringing CTC including other employment benefits up to 4,50,000 per year.

Responsibilities





- Develop and execute digital marketing strategies aligned with company objectives.
- Manage and grow the company's presence across social media platforms.
- Plan, create, and publish engaging content across relevant digital channels.
- Manage paid advertising campaigns across platforms such as Google Ads and Meta Ads.
- Conduct keyword research and implement SEO strategies to improve organic visibility.
- Monitor website traffic, rankings, conversions, and other key marketing metrics.
- Analyse campaign performance and continuously optimise marketing efforts based on data.
- Develop strategies for lead generation and customer acquisition.
- Research competitors, industry trends, and target audiences to identify new opportunities.
- Coordinate with the software development team to improve website content, landing pages, SEO, and conversion rates.
- Build and maintain marketing calendars and campaign plans.
- Experiment with new marketing channels, tools, and strategies.
- Prepare regular reports on marketing performance and provide actionable recommendations.
- Take ownership of marketing initiatives from planning through execution and measurement.

Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
- 1–3 years of experience in digital marketing or a related role. We consider freelance/intership experience valid for this role if concrete proof of work, like social media pages managed, is provided.
- Good understanding of SEO, SEM, social media marketing, and content marketing.
- Familiarity with Google Ads and Meta Ads.
- Familiarity with Google Analytics and Google Search Console.




- Familiarity with AI tools that help with posts, videos and ad creation and management.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to independently plan and execute marketing campaigns.
- Ability to analyse data and use it to make marketing decisions.
- Strong attention to detail and organisational skills.
- Willingness to learn and experiment with new marketing techniques and tools.

Preferred Qualifications

- Experience managing paid advertising campaigns with measurable lead generation or conversion results.
- Experience with WordPress or other CMS platforms.
- Knowledge of email marketing and marketing automation.
- Basic understanding of graphic design and video editing tools.
- Experience with Canva, Adobe Creative Suite, or similar tools.
- Experience in UI/UX Design and tools like Figma for web design
- Experience with social media content creation and management.
- Understanding of conversion rate optimisation and landing-page optimisation.
- Experience working with a software, technology, or B2B company.

What Success Looks Like The successful candidate will not simply be responsible for posting content or running advertisements. You will be expected to take ownership of the company's digital marketing function and progressively demonstrate the ability to:

- Build and execute effective marketing strategies independently.
- Generate measurable improvements in brand visibility and qualified leads.
- Identify which marketing activities are producing results and which are not.
- Continuously improve campaigns based on data and experimentation.
- Develop a solid understanding of our target customers and market.
- Eventually take responsibility for planning and managing the broader marketing function and lead marketing teams

If you're someone who enjoys taking ownership, experimenting with new ideas, analysing results, and seeing the direct impact of your work, we'd love to hear from you.

📌 Digital Marketing Manager (Ludhiana)
🏢 Cloud Infosystem
📍 Ludhiana