,Digital Marketing Manager | Smartwood Furniture

Job Overview:

We are seeking an experienced and results-driven Digital Marketing Manager to lead our complete digital presence and drive e-commerce growth for our furniture brand. The candidate should have expertise in SEO, paid ads, social media, marketplace management, website development/maintenance, and a robust understanding of digital strategy.

Key Responsibilities:

1. Digital Strategy & Planning

- Develop and implement a comprehensive digital marketing strategy aligned with business goals.
- Plan monthly/quarterly campaigns to increase online sales and brand awareness.
- Manage and allocate marketing budgets effectively to maximize ROI.

2. Paid Advertising & Performance Marketing

- Create, manage & optimize Google Ads, Meta Ads (Facebook/Instagram), and other paid campaigns.
- Retargeting, remarketing & conversion optimization.
- Track KPIs like ROAS, CTR, CPA, and sales conversion.

3. SEO & Website Management

- End-to-end SEO management (On-page, Off-page, Technical SEO).
- Manage and maintain company website (WordPress/Shopify/custom CMS).
- Ensure website speed, security, and mobile optimization.
- Regular content updates, landing page design & A/B testing.

4. Social Media & Branding

- Develop & execute SMO strategies for brand engagement.
- Manage social channels (Facebook, Instagram, LinkedIn, YouTube, Pinterest).
- Build brand reputation and community engagement.

5. E-commerce & Marketplace Handling





- Manage product listings, ads & promotions on Amazon, Flipkart, and other marketplaces.
- Optimize product content, keywords & pricing strategies.
- Monitor competitor activities & suggest growth tactics.

6. Analytics & Reporting

- Use tools like Google Analytics, Search Console, Ads Manager, SEMrush/Ahrefs to track and optimize campaigns.
- Prepare weekly/monthly performance reports for management.
- Data-driven decision-making for continuous improvement.

7. Team & Vendor Management

- Coordinate with designers and developers to execute campaigns.
- Manage external vendors/agencies when required.
- Provide guidance and training to junior team members.

Requirements:

- 3–6 years of experience in digital marketing, preferably in e-commerce/furniture/retail industry.
- Strong knowledge of SEO, Google Ads, Meta Ads, Social Media Marketing, Website Management.
- Experience with Amazon/Flipkart/Snapdeal, or similar marketplaces.
- Ability to plan and execute campaigns independently.
- Strong analytical, leadership, and problem-solving skills.
- Basic graphic design skills (canva).

Qualifications:

- Bachelor’s/Master’s degree in Marketing, Business, or related field.

Call/Whatsapp: +91 91389 80934 Job Type: Full-time

Pay: ₹22,000.00 - ₹28,000.00 per month

Education

- Bachelor's (Preferred)

Experience:
- Digital marketing: 2 years (Preferred)
- total work: 3 years (Preferred)

Work Location: In person

📌 Digital Marketing Executive (Delhi)
🏢 Smartwood Furniture
📍 Delhi