We are looking for a hands-on Digital Marketing & Growth Specialist to take ownership of our digital marketing and growth initiatives.

The ideal candidate should have practical experience in Google Ads, Meta Ads, lead generation, SEO, analytics, e-commerce and conversion optimization, with a strong focus on measurable results.

Key responsibilities

- Plan and execute Google and Meta advertising campaigns.
- Drive qualified leads and customer acquisition through digital channels.
- Monitor and optimize campaigns based on CPL, CAC, conversion rate, ROAS and other KPIs.
- Manage SEO/SEM initiatives and improve organic visibility.
- Manage social media strategy and coordinate content creation.
- Work with our Shopify/e-commerce agency on website and conversion optimization.
- Manage email, WhatsApp, CRM and remarketing initiatives.
- Analyze campaign and website data and provide actionable recommendations.
- Conduct competitor and market analysis.
- Coordinate with designers, content creators and external agencies.

What we're looking for





- 2–4 years of relevant hands-on digital marketing experience.
- Strong practical experience with Google Ads and Meta Ads.
- Experience in lead generation and/or e-commerce marketing.
- Good understanding of GA4, conversion tracking and marketing analytics.
- Working knowledge of SEO/SEM.
- Robust understanding of digital marketing KPIs and campaign optimization.
- Ability to independently plan, execute, analyze and improve campaigns.
- Strong analytical and commercial mindset.

Important: We are looking for someone who can demonstrate actual campaign results, not just experience in posting content or managing social-media pages.

Location: Srinagar

Employment: Full-time

Experience: 2–4 years

Salary: [25k- 30K, “Based on experience”]

To apply: Send your CV along with examples of digital campaigns you have managed and, where possible, the results achieved.

Email: [email protected]

📌 Digital Marketing & Growth Specialist (Srinagar)
🏢 Leighton Systems
📍 Srinagar