Associate – Digital Marketing

Drive Performance. Generate Leads. Scale Digital Growth.

Why this role exists

Customer acquisition today is increasingly driven by digital channels.

As Zolo continues to expand across business lines, we need someone who can execute, optimize, and scale digital campaigns that consistently generate qualified leads and drive business growth.

This role exists to ensure that our digital marketing investments translate into measurable outcomes through effective campaign management, data-driven decision-making, and continuous optimization.

A strong hire will help us:

- Generate qualified leads at efficient acquisition costs
- Improve campaign performance and conversion rates
- Build strong audience targeting and remarketing strategies
- Improve marketing efficiency through automation and AI tools
- Create a scalable and measurable digital acquisition engine

If this role is strong, marketing spends become more efficient and predictable. If this role is weak, lead quality suffers, acquisition costs increase, and growth opportunities are missed.

Your mandate is clear

- Own Meta Ads campaign execution and optimization
- Drive lead generation and campaign performance
- Improve CPL, CTR, conversion rates, and ROI
- Ensure accurate tracking and campaign measurement
- Use data, AI tools, and automation to improve marketing effectiveness
- Continuously identify opportunities to improve campaign performance

This is not a social media management role. It is a performance-focused role responsible for lead generation, campaign optimization, and measurable business outcomes.

About Zolo

Finding dependable accommodation has historically been fragmented and inconsistent.

People settled for compromises because the system offered few trustworthy options.

Zolo reimagined living and hospitality as a connected journey.

Zolo Coliving simplifies urban living.

Z Hotels serves the modern traveler with consistency, warmth, and operational discipline.

Today, over 100,000 people trust Zolo across different phases of life.

Our ambition is to build the most trusted living and hospitality ecosystem for the new generation.

What you will be responsible for

1.



Own Meta Ads Performance

- Plan, launch, and manage Meta Ads campaigns
- Monitor campaign performance and optimize for better results
- Improve lead quality and campaign efficiency
- Manage targeting, audience segmentation, and remarketing initiatives
- Ensure marketing spends generate measurable business outcomes

2.Drive Lead Generation & Campaign Growth

- Generate qualified leads across business categories
- Continuously improve campaign performance metrics
- Conduct audience research and campaign optimization
- Identify opportunities to improve acquisition efficiency
- Support business growth through digital channels

3.Use Data to Drive Decisions

- Track CPL, CTR, conversions, ROI, and lead quality metrics
- Analyze campaign performance and identify improvement opportunities
- Build actionable insights from campaign data
- Take decisions based on performance trends and business outcomes

4.Own Tracking & Measurement

- Ensure proper implementation of Meta Pixel and conversion tracking
- Monitor attribution and campaign measurement accuracy
- Work closely with the technology team on integrations and tracking improvements
- Ensure campaign data remains reliable and actionable

5.Leverage AI & Automation

- Use AI tools to improve campaign optimization and reporting
- Identify automation opportunities that improve efficiency
- Explore new tools and techniques that enhance marketing performance
- Stay updated on emerging digital marketing trends and platform updates

6.Partner with Creative & Business Teams

- Work closely with design and social media teams to develop high-performing creatives
- Share campaign insights that improve marketing effectiveness
- Ensure alignment between campaign objectives and business goals

What success looks like after 6–12 months





- Consistent generation of qualified leads through digital campaigns
- Improved Meta Ads performance and ROI
- Reduced cost per lead across campaigns
- Strong campaign tracking and reporting discipline
- Better use of AI and automation to improve efficiency
- Meaningful contribution to customer acquisition and business growth

The role delivers measurable growth, efficient acquisition, and stronger digital marketing performance. Who this role is for

You will likely thrive here if:

- You enjoy working with data and performance metrics
- You are curious about customer behavior and digital platforms
- You enjoy testing, learning, and improving campaign performance
- You like solving problems through analysis and experimentation
- You are comfortable owning outcomes rather than just tasks
- You enjoy working in a quick-moving environment

Experience we value

- 2–3 years of experience in Digital Marketing or Performance Marketing
- Strong hands-on experience with Meta Ads
- Experience in campaign setup, optimization, and reporting
- Familiarity with Meta Pixel, conversion tracking, and analytics tools
- Exposure to AI tools and marketing automation platforms preferred
- Robust analytical and reporting skills
- Experience in startups, consumer internet, hospitality, e-commerce, or high-growth businesses preferred

A marketing degree is not mandatory. Strong execution capability, curiosity, analytical thinking, and ownership matter more.

The impact you will have

- You directly influence customer acquisition and lead generation
- You improve marketing efficiency and campaign effectiveness
- You help scale digital growth through data-driven decisions
- You contribute directly to business growth and revenue generation

Why join now Zolo is entering its next phase of growth across multiple business lines.

Digital acquisition will continue to be a key growth driver across the business.

This role offers an prospect to build expertise in performance marketing, paid acquisition, AI-driven marketing, automation, and growth while working on real business outcomes.

📌 Digital Marketing Executive (Bengaluru)
🏢 Zolo
📍 Bengaluru