Full

We are looking for a Digital Marketing Executive with a minimum of 2 years of relevant experience to join our team. The selected candidate will be responsible for promoting our company’s digital products, websites, platforms, and services, with a strong focus on reaching schools, colleges, educational institutions, students, and other potential customers.

The ideal candidate should have hands-on experience in digital marketing, lead generation, social media marketing, content creation, and institutional outreach, and should be confident in communicating directly with educational institutions and decision-makers.

Key responsibilities

- Develop and execute digital marketing strategies to promote the company’s products, websites, platforms, and services.
- Plan and manage marketing campaigns across Google, Facebook, Instagram, LinkedIn, YouTube, and other digital platforms.
- Generate qualified leads through digital marketing campaigns and other promotional activities.
- Identify and connect with schools, colleges, educational institutions, training centres, and other organizations.
- Communicate effectively with school and college management, principals, administrators, coordinators, and other decision-makers.
- Conduct product presentations and demonstrations for prospective institutional customers.
- Create marketing content, including social media posts, website content, advertisements, brochures, presentations, email campaigns, and promotional materials.
- Coordinate with the design and development teams to execute effective marketing campaigns.




- Manage and grow the company’s social media presence across multiple platforms.
- Monitor website traffic, campaign performance, lead generation, engagement, and conversion metrics.
- Conduct market research to identify new opportunities and improve marketing performance.
- Build and maintain solid relationships with schools, colleges, and institutional clients.
- Follow up with leads and convert marketing-generated leads into business opportunities.
- Analyse competitor activities, market trends, and customer requirements to strengthen marketing strategies.
- Prepare regular reports on marketing activities, leads, conversions, and campaign performance.

Required skills
- Minimum 2 years of experience in digital marketing.
- Strong knowledge of SEO, SEM, social media marketing, Google Ads, Meta Ads, and content marketing.
- Experience in lead generation, online advertising, and campaign management.
- Excellent communication and interpersonal skills.
- Strong written and verbal communication skills in English.
- Confidence in interacting with schools, colleges, management teams, and institutional decision-makers.
- Good understanding of website marketing, digital branding, and performance analytics.
- Ability to create engaging and effective marketing content.




- Basic knowledge of Google Analytics, Google Search Console, and digital marketing analytics tools.
- Strong follow-up, relationship management, and organizational skills.
- Ability to work independently and as part of a team.

Preferred qualifications
- Experience in EdTech, education, SaaS, technology, or software product marketing.
- Prior experience marketing products or services to schools and colleges.
- Experience handling B2B marketing and institutional lead generation.
- Knowledge of Canva or other design/content creation tools.
- Proficiency in Tamil will be an added advantage.

What we’re looking for We are looking for a candidate who can do more than manage social media. The ideal candidate should be able to actively promote our products, generate qualified leads, engage with educational institutions, conduct product demonstrations, and contribute directly to business growth.

The candidate should be proactive, target-oriented, confident in communication, and willing to build strong relationships with schools, colleges, and institutional customers.

Key performance areas

- Digital reach and brand awareness
- Website traffic and user engagement
- Lead generation and nurturing
- School and college outreach
- Product presentations and demonstrations
- Lead conversion and business development
- Social media growth and engagement
- Marketing campaign performance
- Institutional relationship management

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Srirangam)
🏢 Cha Five Media
📍 Srirangam