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Job Title

Deputy Head – Sales & Marketing (BOPP Products)

Location

Jasola, New Delhi

Department

Sales & Marketing

Reports To

Head of Sales & Marketing

Job Purpose

To assist in strategic planning, execution, and leadership of the Sales & Marketing function for BOPP products. This role involves driving revenue growth, expanding market share, and ensuring strong customer relationships while aligning

Key Responsibilities

 Assist in developing and implementing sales & marketing strategies for BOPP products.

 Identify new markets, applications, and growth opportunities in domestic and international markets.

 Support in pricing strategies, promotional campaigns, and product positioning.

 Drive sales targets and ensure achievement of revenue and profitability goals.

 Manage key accounts and build long-term customer relationships.

 Oversee contract negotiations, order closures, and receivables management.

 Collaborate with marketing teams to develop campaigns, trade shows, and digital marketing initiatives.

 Ensure brand consistency and effective communication of Vacmet value proposition.

 Conduct market intelligence on competitors, pricing trends, and customer needs.





 Provide data-driven insights for decision-making and strategy refinement.

 Lead and mentor regional sales managers and marketing executives.

 Foster collaboration between sales, marketing, production, and supply chain teams.

Key Performance Indicators (KPIs)

 Achievement of sales revenue and profitability targets.

 Growth in market share for BOPP products.

 Customer acquisition and retention rates.

 Effectiveness of marketing campaigns and brand visibility.

 Timely execution of strategic initiatives.

 Team performance and development.

Qualifications & Skills:

 MBA/PGDM in Marketing or equivalent.

 15–20 years in Sales & Marketing, with at least 5 years in flexible packaging/BOPP films.

 Robust knowledge of packaging industry dynamics, export markets, and sustainability trends.

 Excellent leadership, negotiation, and communication skills.

 Proficiency in CRM tools, MS Office, and data analytics.

Competency Framework

 Strategic Thinking & Business Acumen

 Customer-Centric Approach

 Team Leadership & People Development

 Analytical & Problem-Solving Skills

📌 Deputy Head – Sales & Marketing (BOPP Products) (Delhi)
🏢 RECEX
📍 Delhi