About The Chance A fast-scaling D2C beauty and skincare brand builder operating across India and Southeast Asia, we empower emerging skincare brands to dominate digital shelf space through data-driven SEO, content, and conversion-optimization strategies. Operating at the intersection of e-commerce, digital marketing, and consumer behavior, we build category-defining brand experiences that rank #1 on Google, Amazon, and Flipkart — turning niche products into market leaders. Role & Responsibilities

- Own end-to-end SEO strategy for 5+ D2C skincare brands — including technical audits, keyword mapping, content roadmaps, and SERP performance tracking.
- Lead on-page and off-page optimization: optimize product pages, category structures, metadata, internal linking, and schema markup for Google and e-commerce platforms.
- Collaborate with content writers and designers to produce high-intent, conversion-oriented content that ranks for commercial skincare keywords (e.g., “best acne serum for oily skin,” “anti aging cream for 30s”).
- Run competitive gap analysis using tools like Ahrefs, SEMrush,



and Helium 10 to reverse-engineer top-performing skincare competitors on Google and Amazon.
- Track, report, and optimize organic traffic KPIs (CTR, rankings, conversions, bounce rate) with dashboards in Google Analytics 4 and Looker Studio.
- Coordinate with e-commerce teams to implement SEO-friendly UX changes — mobile speed, product video SEO, FAQ schema, and review-rich snippets.

Skills & Qualifications Must-Have

- Google Search Console
- Ahrefs
- SEMrush
- Google Analytics 4
- Schema markup
- Keyword research
- On-page SEO
- Technical SEO audits

Preferred

- Amazon SEO / A9 algorithm experience
- Flipkart SEO / Seller Central optimization
- Skincare product category knowledge

Benefits & Culture Highlights

- Work with breakout skincare brands scaling from ₹10Cr to ₹100Cr+ in ARR
- Hybrid work model with core on-site days in Bengaluru or Mumbai
- High-impact role — your SEO decisions directly move revenue and market share

Skills: schema,commerce,amazon,google,d2c,e-commerce,analytics,seo,digital,optimization

📌 C SEO Specialist (SKINCARE INDUSTRY) (New Delhi)
🏢 Beyond Border Consultants
📍 New Delhi