Experience: 2-4 years

Location: Mumbai (On-site) - Kurla (Kanakia Zillion)

Department: Marketing

Reports to: Marketing Lead

Type: Full-time

Immediate joiners preferred

About VRO:

VRO is building India’s first conversational-AI lifestyle marketplace for men.

Think of us as the smartest bro in your group chat - except this one actually helps you figure out what to buy.

We’re building a brand around how men actually talk, think, shop and make decisions. So yes, we’re into good ideas. But we’re even more into ideas that make someone go:

“Bro. This is so true.”

We move quick. We experiment. We don’t do boring for the sake of looking professional.

The Role:

We’re looking for a Content Writer & Creative Strategist who can take a random thought, turn it into a killer idea and then turn that idea into something people actually want to watch.

You’ll work across Reels, Shorts, long-form content, micro-dramas, founder content, campaigns and branded formats.

You’ll also own the words VRO speaks across social, email, newsletters, WhatsApp, carousels and promotional content.

Basically: you’ll help us figure out what VRO should say - and make sure it sounds like VRO.

What You’ll Do:

· Ideate and write Reels, Shorts, long-form videos and episodic content





· Write scripts for VRO’s micro-drama series

· Develop founder-led content that people actually want to watch

· Build social content series and recurring formats

· Write copy for static posts, carousels, campaigns, emailers, newsletters and WhatsApp

· Turn research, product features and random observations into stories people care about

· Work with the videographer/editor to take ideas from “what if…” → script → shoot → final cut

· Keep a constant eye on memes, internet culture, Gen-Z behaviour and the weird things men actually talk about

What We’re Looking For:

· You write well. More importantly, you think well.

· You understand social-first storytelling

· You know a good hook when you see one

· You can be funny without trying too hard

· You can make something conversational without making it sound like an ad

· You have a point of view on men’s culture, lifestyle and internet behaviour

· You’re fast, curious and comfortable figuring things out

· You can take an idea from “bro, what if…” to something we can actually shoot

Bonus: You can direct a shoot, work with talent and guide the visual execution too.

GET NOTICED FASTER. SEND US YOUR RESUME & PORTFOLIO ON:

[email protected]

📌 Content Writer & Creative Strategist (Kurla)
🏢 VRO
📍 Kurla