About the role

PEDDI is an emerging Indian menswear brand with the ambition to become one of India's most talked-about and globally relevant fashion houses.

We're looking for a Fashion Content Creative who can translate PEDDI's brand strategy and creative direction into high-quality social and digital content. You will work closely with our Brand & Creative Strategy Lead and Social Media Manager to create editorial, fashion, product, founder and short-form video content.

This is a hands-on creative role for someone with strong visual taste, an understanding of fashion and culture, and the ability to make content feel distinctive rather than templated.

What success looks like

Success in this role means building a consistent and recognisable visual language for PEDDI across our digital channels.

You will be successful if you can:

- Turn creative briefs into strong, polished content.
- Make PEDDI's social presence feel editorial, premium and culturally relevant.
- Create content that people want to stop, save and share, not just scroll past.
- Maintain a consistent visual identity across different formats.
- Bring new creative ideas and formats to the brand.
- Deliver approximately 15–17 high-quality content pieces per month reliably.
- Help make PEDDI recognisable even when the logo is removed from the content.

Responsibilities

- Design and produce approximately 15–17 monthly social content pieces across carousels, static posts, editorial content, product storytelling and campaign assets.
- Edit short-form videos and Reels using raw footage, product footage, founder content and campaign assets.
- Translate creative briefs, concepts and brand narratives into compelling visual content.
- Develop editorial-style carousels around fashion, craftsmanship, culture, design, travel and the PEDDI Man.
- Create product and craftsmanship content that communicates the story and value behind PEDDI's garments.




- Edit founder-led content into engaging social-first formats.
- Adapt campaign assets into teasers, launches, product reveals and post-launch content.
- Maintain consistency in typography, composition, imagery, colour and overall visual language.
- Experiment with recent content formats, visual styles and social storytelling approaches.
- Organise and prepare final creative assets for publishing.
- Collaborate with the Brand & Creative Strategy Lead and Social Media Manager to execute the monthly content plan.
- Respond to creative feedback and refine work efficiently.
- Stay current with fashion, design, culture, social trends and emerging visual formats.

Qualifications

- Strong portfolio demonstrating graphic design and/or short-form video editing.
- Strong understanding of typography, composition, layout and visual storytelling.
- Proficiency in tools such as Adobe Photoshop, Illustrator, Figma, Premiere Pro, After Effects, DaVinci Resolve or CapCut.
- Strong visual and editorial taste.
- Interest in fashion, menswear, luxury, culture, design and contemporary media.
- Understanding of Instagram and short-form content formats.
- Ability to work independently from creative briefs and references.
- Strong attention to detail and ability to meet deadlines.
- Good communication and willingness to collaborate.
- A degree in graphic design, fashion communication, visual communication or a related field is a plus, but not required.
- Previous fashion, luxury, editorial or lifestyle brand experience is a plus.

What we care about most

Taste > credentials.

We're not looking for someone who can simply make a carousel or edit a Reel.

We're looking for someone who can understand why something looks good, why someone would care about it, and how to make PEDDI feel different from every other fashion brand online.

Compensation: ₹15,000–₹25,000/month, depending on experience and portfolio.

Engagement: Full-time.

Location: Remote, India.

📌 Content Creative (India)
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