Community & Experiences Manager

Latoya | New Delhi The Role

We’re looking for someone who knows how to bring people together — and give them a reason to keep coming back.

This is not a desk-bound social media role.

As Community & Experiences Manager at Latoya, you will be responsible for building an active community around the restaurant through events, collaborations, creators, partnerships, regular guests and cultural experiences.

You should be someone who enjoys being out there — meeting people, building relationships, discovering communities, creating ideas and making things happen on ground.

Your ultimate job is simple:

Make Latoya one of the most socially alive and talked-about restaurant & bar destinations in Delhi.

What You'll Own

Events & Experiences

- Conceptualise, plan and execute 4–6 meaningful events and activations every month
- Build formats around music, dance, culture, food, drinks, celebrations and collaborations
- Own the complete event journey — idea, partners/artists, promotion, RSVPs, guest lists and on-ground execution
- Develop recurring event properties that can become synonymous with Latoya
- Track attendance, spend, revenue and repeat participation rather than organising events simply for activity

Community & Partnerships
- Build relationships with relevant communities across Delhi NCR — including dance and cultural communities, corporates, expat groups, creators, social groups and complementary brands
- Develop collaborations that introduce Latoya to new audiences
- Build a strong network of community leaders, event partners, artists and connectors
- Constantly identify new audiences and reasons for them to experience Latoya

Influencers & Creators
- Personally build and manage relationships with relevant Delhi creators and influencers




- Identify creators who genuinely fit the brand rather than chasing follower counts
- Organise creator experiences, event participation and collaborations
- Work with the PR agency on launches, events and stories worth amplifying
- Track what collaborations actually generate awareness, enquiries, reservations and footfall

Guest Community & CRM
- Help turn first-time visitors into regulars
- Build and maintain a meaningful guest database — regulars, VIPs, event guests, community members, creators, corporate contacts and other relevant segments
- Grow Latoya's WhatsApp/community network
- Activate these communities intelligently for relevant events and occasions
- Identify and reconnect with lapsed regulars
- Build personalised outreach around birthdays, anniversaries and important guest occasions

Social & On-Ground Storytelling

Our social media agency handles everyday content creation and posting.

Your responsibility is to

- Brief and guide the agency on what's actually happening at Latoya
- Ensure events, collaborations and community moments are captured properly
- Capture spontaneous on-ground moments the agency cannot
- Spot content opportunities in real time
- Ensure important DMs, comments and community conversations don't fall through the cracks

Reputation & Guest Relationships
- Monitor guest feedback and online reviews
- Ensure reviews receive timely responses
- Coordinate resolution of negative experiences with the restaurant team
- Encourage genuine reviews from happy guests




- Identify regular guests and build deeper relationships with them

What We'll Measure

Success in this role will primarily be measured through:
- Quality and performance of events
- Event attendance and RSVP-to-attendance conversion
- Event and activation-driven revenue
- Relevant new community partnerships
- Growth and activation of Latoya's guest database
- Repeat participation and community engagement
- Quality and effectiveness of creator collaborations
- Guest acquisition and footfall attributable to activations wherever trackable
- Online reputation and guest-response discipline
- ROI against community/event/influencer spends

Who We're Looking For

You could come from hospitality, events, nightlife, experiential marketing, lifestyle brands, community building, PR or creator/influencer marketing.

What matters more is that you are:

- Extremely social and naturally valuable at building relationships
- Deeply plugged into what's happening in Delhi
- Comfortable walking into a room and knowing how to connect with people
- Creative enough to imagine interesting experiences
- Organised enough to actually execute them
- Commercial enough to understand that an event must ultimately help the business
- Comfortable working evenings/weekends when events require it
- Equally comfortable dealing with a creator, a guest, an artist, an agency or a corporate partner
- Hands-on and willing to be present on the floor

You should not apply if you're looking primarily for a content-posting or work-from-desk social media role.

About Latoya

Latoya is a Latin American-inspired restaurant & bar in New Delhi built around bold food, drinks, music and a vibrant social experience.

We're now looking for someone who can take that experience beyond the restaurant itself and build the community around it.

📌 Community & Experiences Manager (Delhi)
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