Community & Experiences Manager

Sorano | Mumbai The Role

We’re looking for someone who understands that a great restaurant is more than food and drinks.

It becomes a place people want to belong to.

Sorano Mumbai is being built as an all-day restaurant and bar whose personality can evolve through the day — from dining to aperitivo, drinks, music and a sophisticated late-night energy.

We’re looking for someone who can help build the community, culture and social life around it.

This is not a desk-bound social media role.

You will be out in the city, meeting people, building relationships, creating collaborations, programming experiences, hosting guests and helping make Sorano a place Mumbai wants to return to — at different times and for different reasons.

Your job is ultimately to help us:

Build the room. Build the community. Build the habit.

What You'll Own

- Events & Experiences
- Build and execute a strong monthly calendar of events, collaborations and experiences
- Develop recurring properties that can become synonymous with Sorano
- Work across music, food, drinks, art, design, culture, fashion and other relevant worlds
- Identify and coordinate artists, DJs, collaborators, guest bartenders, creators and partners
- Own the journey from concept and promotion to guest list, RSVPs and on-ground execution
- Measure events by attendance, guest quality, revenue, repeat participation and long-term brand value — not simply by the number of events conducted
- Aperitivo & Daypart Programming

Help create distinct reasons to visit Sorano through the day.

This could include

- Aperitivo and after-work rituals
- Early-evening drinks and social occasions
- Dinner programming
- Weekend experiences
- Sunday formats
- Late-night programming The objective is not constant discounting or generic "happy hours."

It is to create recognisable Sorano rituals and occasions that people build into their lives.
- Nightlife & Building the Room

As dinner moves into late evening, Sorano should be capable of developing a different energy.

You will help

- Build the right late-night audience
- Develop relationships with people who bring other people
- Create relevant DJ/music and nightlife programming
- Work closely with operations and the bar team to manage the transition from dinner into late night
- Build a strong base of regular late-night guests
- Understand which nights should carry energy and how to create density rather than simply running events
- Be physically present for important evenings and know what's actually happening in the room

We want someone who can walk through Sorano at midnight and understand:





Who is here? Who should be here? Who keeps coming back? And what will make this room even better next week?

- Community & City Partnerships

Build a genuine network across Mumbai.

Relevant communities could include

- Fashion and design
- Art and music
- Advertising, media and entertainment
- Founders and entrepreneurs
- Finance and business
- Hospitality
- Creators and tastemakers
- Corporate communities
- Expats
- Premium residential communities
- Hotels, concierges and lifestyle networks
- Other culturally relevant communities and brands

Develop collaborations that introduce Sorano to the right new audiences and convert those introductions into repeat relationships.
- Creators, Tastemakers & PR
- Build direct relationships with relevant Mumbai creators and tastemakers
- Look beyond follower counts to identify people who genuinely influence where their communities eat, drink and socialise
- Develop organic and paid collaborations where appropriate
- Host creator and community experiences
- Brief and coordinate with the PR agency on launches, events and stories
- Track the effectiveness of collaborations rather than simply reporting reach
- Regulars, VIPs & CRM A great restaurant should know its people.

You will help build and maintain a segmented guest community including:
- Regulars
- VIPs
- High-frequency guests
- Aperitivo guests
- Late-night regulars
- Event attendees
- Creators and tastemakers
- Corporate contacts
- Community leaders
- Lapsed guests

Use the database intelligently for personalised outreach, relevant invitations, birthdays, anniversaries, events and reactivation.

The objective is not merely to collect phone numbers.

It is to create relationships.

- Social & Real-Time Storytelling

Our social media agency manages regular content creation and publishing.

Your role is to make sure the agency understands what is actually happening inside Sorano.

You will

- Feed the agency stories, people, events and moments worth amplifying
- Capture spontaneous on-ground content when required
- Ensure important events and collaborations receive proper coverage
- Identify real-time opportunities
- Monitor community conversations and ensure important DMs/comments don't get lost
- Keep the digital representation of Sorano connected to the energy of the actual restaurant
- Reputation & Guest Relationships
- Monitor guest feedback and online reviews




- Ensure feedback reaches the relevant operating teams
- Coordinate recovery of negative guest experiences
- Encourage genuine reviews from happy guests
- Identify regulars and build deeper relationships with them
- Help create a culture in which guests feel recognised

How We'll Measure Success

We care about outcomes, not activity for activity's sake.

Key measures will include

- Event attendance and commercial performance
- RSVP-to-attendance conversion
- Event-driven revenue
- Aperitivo covers and beverage revenue
- Growth of early-evening traffic
- Dinner-to-late-night retention
- Late-night footfall and bar revenue
- Repeat participation in programmed experiences
- Relevant community partnerships created
- Growth and activation of the guest database
- Regular/VIP guest development
- Effectiveness of creator collaborations
- Guest acquisition attributable to activations wherever measurable
- Online reputation and guest-response discipline
- ROI against event, influencer and community spends

Who We're Looking For

You may come from

Premium restaurants & bars / nightlife / luxury hospitality / experiential marketing / events / lifestyle PR / members' clubs / music & entertainment / fashion & lifestyle brands / community building.

We're less interested in your exact previous designation than in whether you understand people, culture and hospitality.

You should be

- Extremely social and a natural relationship-builder
- Well connected — or exceptionally capable of becoming well connected — in Mumbai
- Culturally curious and aware of what's happening in the city
- Comfortable hosting and working a room
- Creative but commercially grounded
- Solid at execution, not just ideas
- Comfortable dealing with VIPs, artists, creators, agencies, partners and guests
- Organised enough to manage several activations simultaneously
- Comfortable working evenings, weekends and late nights when the role requires it
- Someone who genuinely enjoys restaurants, bars, music and hospitality

This role is probably not for you if:

You're primarily looking for a social-media/content-posting role, prefer working entirely from a desk, or believe an event is successful because it generated Instagram reach.

We're looking for someone who wants to build something people want to be part of.

About Sorano

Sorano is a contemporary Italian restaurant and bar built around generous food, outstanding drinks and warm hospitality.

For Mumbai, we're taking that idea further — creating a restaurant that can move naturally from dining into aperitivo, drinks, music and late-night energy while remaining unmistakably Sorano.

We're looking for the person who can help build the community around it.

📌 Community & Experiences Manager (Mumbai)
🏢 Manifest Hospitality
📍 Mumbai