Category Manager – Nutraceuticals & FMCG

Company: HealthSense

Location: Bengaluru, Karnataka

Experience: 3+ years

Employment Type: Full-time, Work from Office

Working Days: 5-6 days a week

About the Role

HealthSense is looking for an experienced and entrepreneurial Category Manager to build and scale new product categories, with an initial focus on:

Whey protein and protein supplements

Nutraceutical and wellness products

Other relevant FMCG and health-related categories

This is an end-to-end category ownership role. The selected candidate will be responsible for identifying product opportunities, finding reliable suppliers, understanding licensing and compliance requirements, developing products, and successfully launching and scaling them across Amazon, quick-commerce platforms and other e-commerce channels.

We are looking for someone with practical category-building experience who can independently take a category from initial research to a successful commercial launch.

Key Responsibilities

Category Strategy and Product Selection

Conduct market, competition, pricing and customer-review analysis to identify new product opportunities.

Build a category roadmap based on market size, demand, competition, margins and HealthSense’s brand positioning.

Identify the right product assortment, formulations, flavours, pack sizes, pricing and positioning.

Prepare detailed business plans, including estimated sales, margins, investment, inventory and launch timelines.

Track category performance and take corrective actions to improve sales, profitability and inventory movement.

Supplier Identification and Product Development

Identify and evaluate reliable manufacturers, contract manufacturers and private-label suppliers.

Maintain a solid supplier network within nutraceuticals, supplements, FMCG and wellness categories.

Negotiate product costs, MOQs, payment terms, lead times, exclusivity and quality requirements.

Coordinate product sampling, formulation, flavour development, testing, packaging and commercial production.

Ensure products meet the required quality, performance and customer-experience standards.





Work closely with suppliers to resolve quality issues and improve products based on customer feedback.

Licensing and Regulatory Compliance

Understand and manage licensing and compliance requirements applicable to nutraceutical and FMCG products.

Coordinate requirements related to FSSAI, Legal Metrology, product labelling, nutritional information, ingredient declarations, product claims, testing and other relevant approvals.

Ensure all packaging, product claims and listing content comply with applicable Indian regulations and marketplace policies.

Work with consultants, laboratories and internal teams to complete registrations, licences and product documentation.

Maintain complete records of supplier certifications, test reports, licences and compliance documents.

E-commerce Launch and Growth

Plan and execute product launches on Amazon, quick-commerce platforms, the HealthSense website and other e-commerce marketplaces.

Coordinate product listings, pricing, images, A+ content, keywords, inventory and promotional plans.

Work with the marketing and advertising teams to create effective launch and growth strategies.

Monitor sales, conversion, ratings, reviews, returns, customer complaints and competitor activity.

Analyse negative reviews and customer-support feedback to identify product-improvement opportunities.

Develop strategies to improve category revenue, market share, contribution margin and repeat purchases.

Cross-functional Coordination

Work closely with sourcing, design, supply chain, quality, finance, marketing and e-commerce operations teams.

Create clear product briefs, timelines and launch trackers for every new product.

Ensure packaging, inventory, product content and compliance documents are completed before launch.

Provide regular updates to the founders on category performance, new opportunities,



risks and launch progress.

Take complete ownership of assigned categories and drive projects without continuous follow-up.

Candidate Requirements

Minimum 5 years of experience in category management, product development, sourcing, private label or brand management.

Relevant experience in nutraceuticals, whey protein, dietary supplements, FMCG, health or wellness products.

Strong knowledge of suppliers, manufacturing processes, formulations and product-development cycles.

Practical understanding of licences, product testing, labelling and regulatory compliance.

Experience launching and managing products on Amazon and other e-commerce platforms.

Strong understanding of product costing, margins, pricing, inventory planning and commercial negotiations.

Ability to analyse customer reviews, competitor products and marketplace data.

Strong communication, negotiation, project-management and problem-solving skills.

Comfortable working in a fast-growing, founder-led organisation.

Must be willing to work from our Bengaluru office six days a week.

Preferred Candidate Profile

Has independently built or scaled a product category for a D2C, FMCG, nutraceutical, wellness or e-commerce brand.

Has an established network of Indian manufacturers and private-label suppliers.

Has experience working with FSSAI consultants, testing laboratories and regulatory agencies.

Understands Amazon Seller Central, quick commerce and marketplace launch processes.

Can balance product quality, compliance, customer expectations, pricing and profitability.

Demonstrates an ownership mindset and can convert ideas into commercially successful products.

What Success in This Role Looks Like

Identification and validation of commercially attractive new categories.

Timely launch of compliant and high-quality products.

Development of a dependable supplier and manufacturing network.

Achievement of targeted sales, margins, ratings and inventory movement.

Creation of a scalable category-development process for HealthSense.

Successful expansion of HealthSense into nutraceuticals, supplements and other relevant FMCG categories.

📌 Category Manager – Nutraceuticals & FMCG (Bengaluru)
🏢 HealthSense
📍 Bengaluru