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Title: Business Head – General Business (GB)

Reports To: CEO / MD

Location: Lucknow / Delhi

Target Industries / Segments Ultrasound, Patient Monitors, Syringe Pumps & Allied Medical Devices (Govt / GeM / Tenders)

Purpose The Business Head – General Business should believe in MONEY NEVER SLEEPS and express complete belief in developing, implementing, and executing strategic business plans in the ₹100–200 Cr bracket. This role is responsible for driving revenue through government procurement (GeM portal, state & central tenders), institutional sales, and channel management across the General Business product portfolio — including ultrasound systems, patient monitors, syringe pumps, and allied devices.

Scope This role covers

- Government business through GeM portal(SSMED rated 4.9/5 & #2 largest seller on GeM) , DGS&D rate contracts, and state/central tenders
- Institutional and hospital sales (government & semi-government hospitals, medical colleges, ESI, railways)
- Distributor and channel partner management across geographies
- Sales team leadership and performance management
- Product portfolio: Ultrasound systems, Patient Monitors, Syringe & Infusion Pumps, and allied devices

Key Responsibilities

Strategic Planning & Business Development & P/L Responsibility

- Develop and execute short-term and long-term business strategies for the General Business (GB) vertical
- Identify and develop recent markets, customer segments, and revenue channels in the govt/institutional space
- Set sales targets, KPIs, and accurate forecasting models for the GB portfolio
- Drive data-driven sales performance using CRM tools and AI-based analytics

Government Business & Tender Management

- Lead end-to-end tender management — identification, bid preparation, submission, and negotiation
- Manage and grow the company's GeM (Government e-Marketplace) portal presence and orders




- Build and maintain relationships with government procurement authorities, CMSS, TNMSC, and state medical corporations
- Ensure timely submission of tenders, compliance with L1/technical requirements, and performance bank guarantees
- Track and respond to CPPP, GEM, state e-procurement portals proactively

Sales Operations & Revenue Management

- Oversee sales operations and ensure achievement of revenue targets
- Monitor order pipeline, collections, and receivables to ensure healthy working capital
- Ensure compliance with healthcare regulations, GeM policies, and company quality standards
- Manage pricing strategy, discount structures, and margin controls across product lines

Team Leadership

- Recruit, train, and lead a high-performance GB sales team across regions
- Set individual performance goals and drive a results-oriented culture
- Conduct regular reviews, coaching sessions, and field visits with the team

Channel & Stakeholder Management

- Build and manage relationships with distributors, dealers, and channel partners for GB products
- Negotiate channel agreements, appointment terms, and performance commitments
- Engage with key institutional stakeholders — hospital administrators, biomedical engineers, purchase officers

Customer Focus

- Ensure high customer satisfaction through after-sales support coordination and strong retention strategies
- Handle escalations with defined TAT and gather structured market feedback for product improvement
- Drive repeat business through proactive account management and service excellence

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)





KRA (Key Result Area) KPI (Key Performance Indicators) Wt.

Average

Assessment

Strategic Planning Achievement of annual sales targets (%)

Market expansion (new segments / regions)

Forecast accuracy (%)

Strategic plan execution effectiveness

15

Government Business &

Tender Management

No. of tenders bid vs won (%)

GeM order value (₹ Cr)

Tender pipeline value and conversion rate

Compliance rate in GeM / tender submissions

20

Sales Operations Management

Revenue achievement vs target

Sales growth rate (%)

Collection efficiency and debtor days

CRM / data tool adoption rate

20

Team Leadership Team target achievement (%)

Employee productivity & performance scores

Attrition / retention rate

Training & development effectiveness

15

Channel & Business Development

No. of active channel partners

Revenue contribution from recent partnerships

Contract closure rate

10

Stakeholder engagement score

Customer Focus Customer satisfaction (CSAT / NPS)

Customer retention rate (%)

Escalation resolution

Repeat business ratio

10

Compliance & Quality Alignment

ISO 9001 compliance score

Audit observations & closure rate

Documentation accuracy

Adherence to quality and regulatory processes

10

Qualification & Experience Score

- Bachelor's degree in Business, Marketing, Biomedical Engineering, or related field (MBA preferred)

10

- 12–15 years of sales/business development experience, with at least 5-8 years in a leadership role in the medical sale in Color Doppler sector.

40

- Proven track record in government sales — GeM portal, state/central tenders, DGAFMS, and institutional procurement is MANDATORY

20

- Experience managing large geographies with distributed sales teams 10
- Excellent negotiation, relationship management, and stakeholder engagement skills 10
- Reliable Tenure in past exp. Average 3-4 yrs. 10

📌 Business Head- General Business- Color Doppler Division, Delhi
🏢 Talent Leads Consultants
📍 Delhi