Company: TranceForm (Srushti Baths)

Position: Business Development Manager Project Sales

Department: Project Sales

Location: Hyderabad

Reporting To: Head of Project Sales

Experience: 5-8 Years

Qualification: Graduate; MBA preferred

Industry: Premium Building Materials / Sanitaryware / Tiles / Wellness Solutions

About the Role

TranceForm (Srushti Baths) is looking for an experienced and result-oriented Business Development Manager Project Sales to drive project business through strong relationships with architects, builders, construction companies and project stakeholders. The role will focus on identifying new projects, developing architect and builder relationships, managing the project sales pipeline, driving quotations and follow-ups, improving conversion rates, and ensuring strong post-sales coordination.

This is a field-intensive, relationship-driven and execution-focused role.

Key Responsibilities

Architect & Designer Engagement

- Identify and onboard new architects.
- Develop and maintain strong relationships with architects and design professionals.
- Conduct regular architect visits and meetings.
- Reactivate dormant architect accounts.
- Coordinate architect-led showroom visits and product presentations.
- Understand project requirements, timelines and design intent.
- Capture BOQ and product specification requirements.
- Ensure timely quotation submission and systematic follow-up until closure.

Builder & Project Sales

- Identify upcoming projects from builders and construction companies.
- Build relationships with key decision-makers including Directors, Procurement Heads, Project Heads and Site Engineers.
- Identify opportunities for sanitaryware, tiles and wellness solutions.
- Conduct regular meetings with builder procurement and project teams.




- Position the company as a reliable, quality-focused project partner.
- Support commercial negotiations and bulk pricing approvals.
- Monitor delivery schedules and ensure site-level customer satisfaction.

Project Pipeline & CRM Management

- Maintain accurate project and customer information in CRM.
- Track projects through different stages:
- Prospect
- Quotation
- Negotiation
- Order
- Dispatch
- Completion
- Monitor project ageing and identify delayed/stuck opportunities.
- Maintain accurate weekly project pipeline reports.

Revenue & Business Growth

- Achieve monthly project sales targets.
- Improve project conversion rates from walkthrough to billing.
- Increase average project order value.
- Generate repeat business from architects and builders.
- Identify new project opportunities and expand the customer base.

Cross-Functional Coordination

- Coordinate with Retail Sales, Purchase, Warehouse, Logistics, Accounts and Installation teams.
- Ensure smooth order processing and dispatch.
- Resolve project/site-related issues quickly.
- Maintain a high level of customer satisfaction and protect brand credibility.

After-Sales & Relationship Management

- Follow up with customers after installation.
- Collect feedback from architects and builders.
- Identify upselling and cross-selling opportunities.
- Build long-term relationships and secure repeat projects.




- Support customer testimonial and reference-building initiatives.

Required Skills

* Strong Project Sales experience

- Excellent Architect & Builder relationship management
- Solid business development and lead generation skills
- Excellent follow-up and sales closure skills
- Strong negotiation and commercial skills
- Good understanding of BOQ and project specifications
- Customer relationship management
- Solid networking and communication skills
- Good knowledge of MS Excel
- CRM usage and pipeline management
- Ability to understand margins, discounts and basic commercial calculations
- Strong coordination and problem-solving skills

Candidate Requirements

* 5–8 years of experience in Project Sales

- Experience working with architects and builders is mandatory
- Experience in premium building materials is preferred.
- Candidates from sanitaryware, tiles, bath & wellness, building materials or related industries will be preferred.
- Graduate qualification is mandatory.
- MBA is preferred.
- Strong field-sales orientation with willingness to travel for client/project meetings.

Key Performance Areas

* Monthly revenue target achievement
- Number of active architect relationships
- Builder/project inflow
- Project conversion rate
- Quotation turnaround time
- Sales pipeline accuracy
- Repeat business from architects and builders
- Average project billing value

Ideal Candidate

The ideal candidate should be a strong Project Sales / Business Development professional with an established network among architects, builders, contractors and project decision-makers, along with proven experience in generating project leads, managing the sales pipeline, negotiating and closing high-value projects.

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