About Pattumart

Pattumart is a B2B kids wear business focused on supplying stylish, comfortable, and commercially viable kids wear to retailers, resellers, wholesalers, distributors, boutiques, and online sellers.

We are looking for a Business Development Executive Sales & Marketing who can take ownership of both B2B sales and digital demand generation. The role requires a combination of sales expertise, marketing knowledge, digital marketing capabilities, AI-assisted content creation, and a strong understanding of B2B customer acquisition.

The candidate should be someone who actively looks for new ways to generate demand, experiment with marketing strategies, create high-performing advertising creatives, and convert digital enquiries into B2B sales.

Job Summary The Business Development Executive will be responsible for:

- Generating and converting B2B leads.
- Developing new retailers, resellers, wholesalers, distributors, and online sellers.
- Managing B2B sales channels such as IndiaMART.
- Planning and executing Meta and Google marketing initiatives for B2B lead generation.
- Creating and testing engaging Meta ad creatives using AI tools.
- Developing social media content and campaigns to create B2B demand.
- Building a structured and scalable sales funnel from marketing to conversion.
- Using automation, remarketing, WhatsApp, CRM, and other tools to nurture leads.
- Researching new sales strategies, digital marketing techniques, and customer acquisition opportunities.
- Analysing campaign and sales performance and continuously improving conversion.
- Contributing directly to B2B revenue and customer acquisition targets.

Key Responsibilities 1. B2B Lead Generation & Sales

- Identify and generate potential B2B customers through online and offline channels.
- Target retailers, wholesalers, resellers, distributors, boutiques, and online sellers.
- Build and maintain a database of prospective B2B customers.
- Research new customer segments, markets, territories, and business opportunities.
- Contact and qualify leads based on business potential and purchase intent.
- Conduct sales calls, WhatsApp conversations, email communication, and online presentations.
- Explain products, pricing, MOQ, margins, offers, and other B2B benefits.
- Handle customer objections and negotiate effectively.
- Follow up systematically and convert qualified leads into customers.
- Develop strategies to improve the lead-to-order conversion rate.

2. Meta Ads & AI Creative Development The candidate must have a strong interest in and practical ability to create high-quality Meta advertising creatives using AI tools.

Responsibilities include

- Develop creative concepts for Facebook and Instagram advertisements targeting B2B customers.
- Create ad creatives using AI-powered image, video, copywriting, and design tools.
- Use AI tools to generate:
- Product advertisement images.
- B2B promotional creatives.
- Product showcase videos.
- Reels and short-form videos.
- Offer and campaign creatives.
- Ad copy and headlines.
- Different creative variations for A/B testing.
- Convert product images and product information into attractive advertising content.
- Experiment with different creative styles, messaging, hooks, offers, and CTAs.
- Create multiple variations of creatives and analyse which versions generate better engagement and leads.
- Stay updated with new AI tools and techniques for advertising and content creation.
- Work independently on creating and testing creatives rather than depending entirely on a graphic designer.
- Maintain a library of high-performing creatives and identify patterns that improve campaign performance.

Preferred AI & Creative Skills Experience or strong interest in tools such as:

- ChatGPT
- Gemini
- Midjourney
- Adobe Firefly
- Canva AI
- CapCut AI
- Runway




- Other AI image, video, design, and content-generation tools

The candidate does not need expertise in every tool. However, the ability and willingness to learn and experiment with AI tools is essential. 3. Digital Marketing & Demand Generation

- Plan and execute digital marketing activities focused on B2B customer acquisition.
- Develop campaigns that create awareness, generate enquiries, and drive sales.
- Identify relevant B2B audiences for kidswear products.
- Plan campaigns around products, new collections, offers, wholesale opportunities, and seasonal demand.
- Monitor campaign performance and optimise based on results.
- Work with the marketing/content team to develop campaign assets.
- Use remarketing to reconnect with prospects who have previously interacted with the brand.
- Explore new digital channels for B2B demand generation.

4. Google Ads

- Support and manage B2B-focused Google Ads campaigns.
- Research keywords related to kidswear wholesale, suppliers, manufacturers, resellers, and B2B purchasing.
- Understand search intent and identify high-value keywords.
- Develop and test ad copies and landing-page approaches.
- Monitor impressions, clicks, leads, conversion rate, cost per lead, and ROI.
- Continuously optimise campaigns based on performance.

5. IndiaMART & B2B Platforms

- Manage and actively utilise IndiaMART as a B2B lead-generation channel.
- Respond quickly to incoming enquiries.
- Maintain and improve product listings.
- Optimise product titles, descriptions, images, keywords, and other listing elements.
- Track IndiaMART enquiries, follow-ups, conversions, and sales.
- Identify high-performing products and categories.
- Explore additional B2B platforms and marketplaces.
- Develop strategies to increase sales generated through B2B platforms.

6. Social Media Marketing

- Develop social media initiatives specifically designed to attract B2B customers.
- Plan content around products, wholesale opportunities, new arrivals, offers, margins, and business benefits.
- Create engaging reels, posts, product videos, and promotional creatives.
- Use AI tools to improve the speed and quality of content production.
- Monitor engagement, enquiries, leads, and conversions generated through social media.
- Identify content formats and topics that generate the highest B2B interest.
- Continuously experiment with new social media strategies.

7. Sales Funnel & Automation Develop a structured sales funnel that moves customers from awareness to purchase:

Ad/Content Enquiry Lead Qualification Nurturing Sales Follow-up Order Repeat Purchase The candidate will:

- Map and improve the complete B2B customer journey.
- Identify opportunities to automate repetitive sales and marketing activities.
- Use CRM, WhatsApp, email, forms, remarketing, and other tools for lead nurturing.
- Develop structured follow-up processes.
- Create automated or scheduled follow-ups wherever practical.
- Segment leads based on customer interest and buying potential.
- Use remarketing campaigns to re-engage prospects.
- Track conversion at every stage of the funnel.
- Reduce unnecessary manual work while maintaining effective customer communication.

8. Sales Strategy & Business Development

- Continuously research new sales strategies and B2B customer acquisition methods.
- Study competitors, pricing, offers, advertising, content, and customer acquisition strategies.




- Identify new customer segments and untapped markets.
- Suggest new B2B sales channels and partnerships.
- Develop innovative sales campaigns and promotional ideas.
- Test new approaches and measure their effectiveness.
- Identify opportunities for cross-selling, upselling, and repeat purchases.
- Present practical and data-backed growth ideas to management.

9. Customer Relationship Management

- Build strong relationships with B2B customers.
- Understand customer requirements and purchasing patterns.
- Maintain regular communication with active customers.
- Follow up with inactive customers and identify reactivation opportunities.
- Encourage repeat purchases.
- Collect customer feedback and communicate relevant insights to management.
- Maintain accurate customer and sales records.

Essential Skills Sales & Business Development

- Strong interest and aptitude in sales and business development.
- Lead generation and lead conversion skills.
- Excellent communication and negotiation skills.
- Strong follow-up and relationship-building skills.
- Ability to work towards and achieve sales targets.
- Understanding of B2B customer behaviour.

Digital Marketing

- Good understanding of Meta Ads and Google Ads.
- Knowledge of social media marketing and digital lead generation.
- Understanding of advertising funnels and customer acquisition.
- Ability to analyse campaign performance and improve ROI.
- Knowledge of remarketing and lead-nurturing strategies.

AI & Creative Content

- Strong interest in using AI for marketing and advertising.
- Ability to create Meta ad creatives using AI tools.
- Ability to create AI-generated images, videos, reels, ad copy, and promotional content.
- Good understanding of what makes an advertisement visually attractive and commercially effective.
- Ability to write effective advertising hooks, headlines, CTAs, and promotional messages.
- Willingness to continuously learn new AI tools and creative techniques.
- Ability to quickly convert a marketing idea into an actual creative or campaign concept.

Analytical & Strategic Skills

- Ability to analyse campaign and sales data.
- Understanding of metrics such as CPL, CAC, CTR, conversion rate, ROAS, and ROI.
- Ability to identify problems in the sales funnel.
- Strong market and competitor research skills.
- Creative problem-solving ability.
- Willingness to experiment, test, measure, and improve.

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field.
- 0-3 years of experience in Business Development, B2B Sales, Sales & Marketing, Digital Marketing, or a related role preferred.
- Experience in e-commerce, fashion, kidswear, retail, wholesale, or B2B business is an advantage.
- Practical knowledge of Meta, Google, IndiaMART, and social media platforms is preferred.
- Strong interest in AI-based marketing and content creation.

Desired Candidate Profile The ideal candidate is not someone who only waits for leads and follows a fixed sales process. We are looking for someone who:

- Thinks like a salesperson and a marketer.
- Can identify where potential customers are and how to reach them.
- Has the creativity to develop new advertising ideas.
- Can use AI tools to quickly create and test marketing creatives.
- Is comfortable experimenting with Meta Ads and digital campaigns.
- Understands that good marketing must ultimately contribute to sales.
- Is proactive, target-oriented, and commercially minded.
- Continuously studies new sales and marketing strategies.
- Takes ownership of results rather than simply completing assigned tasks.
- Is comfortable testing ideas, analysing results, and changing strategies when something does not work.
- Has a solid interest in building a scalable, technology-enabled B2B sales system.

📌 Business Development Executive-Sales & Marketing (Bengaluru)
🏢 S S Lifestyle
📍 Bengaluru