Business Development Executive (BDE)Prima Dermatology & Hair Transplant Centre | ChennaiDepartment: Business Development / Sales

Location: Chennai

Employment Type: Full-Time

Experience: 1–3 years

Reporting To: Business Development Manager / Centre Head

About the RolePrima Dermatology & Hair Transplant Centre is looking for a proactive and target-oriented Business Development Executive (BDE) to drive patient acquisition, build referral networks, develop strategic partnerships, and contribute to the overall revenue growth of the centre.

The ideal candidate should be confident in communicating with patients, doctors, corporate representatives, salons, wellness businesses and other potential referral partners, with a strong focus on converting opportunities into consultations and treatments.

Key Responsibilities1.

Business

Development &

• Patient Acquisition

- Identify and develop new sources of patient acquisition.
- Generate leads through field visits, networking, referrals, partnerships and local business outreach.
- Build relationships with potential patients and guide them towards consultations.
- Follow up with leads and ensure maximum conversion from enquiry to consultation and treatment.
- Achieve monthly patient acquisition and revenue targets.

2. Referral & • Partnership Development
- Develop referral relationships with:
- General physicians and speciality doctors
- Clinics and hospitals
- Beauty salons and spas
- Gyms and wellness centres
- Corporate organisations
- Hotels and other relevant businesses
- Identify partnership opportunities that can generate consistent patient referrals.




- Maintain strong relationships with existing referral partners.

3.

Field

Sales &

• Market Development
- Conduct regular field visits across Chennai to identify business opportunities.
- Understand the local market and identify potential referral sources.
- Represent Prima professionally during meetings, networking events and business discussions.
- Track competitor activities, pricing, offers and market trends.

4. Lead Management & • Follow-up
- Maintain accurate records of leads, prospects, referrals and conversions.
- Follow up with prospective patients through calls, WhatsApp and other approved channels.
- Coordinate with the front office and medical team to ensure a smooth patient journey.
- Maintain proper follow-up until consultation and treatment conversion.

5. Reporting & • Performance Tracking
- Prepare daily/weekly/monthly business development reports.
- Track:
- Leads generated
- Consultations booked
- Consultation-to-treatment conversions
- Referral sources
- Revenue generated
- Partnership performance
- Provide regular market feedback to management.

Key Performance Indicators (KPIs)
- Monthly qualified leads generated
- Number of consultations generated
- Patient conversion rate




- Revenue generated through business development
- Number of active referral partners
- New partnerships acquired
- Repeat/referral business
- Field visits and productive meetings

Candidate ProfileEducation: Any Bachelor's degree. MBA/PGDM in Marketing or Sales will be an advantage. Experience: 1–3 years in business development, sales, healthcare sales, medical tourism, dermatology/aesthetic industry, pharma, wellness, hospitality or a similar client-facing role.

Preferred Skills

- Excellent communication and interpersonal skills
- Strong sales and negotiation abilities
- Comfortable with field sales and meeting new people
- Robust follow-up and relationship management skills
- Target-oriented and self-motivated
- Good presentation skills
- Basic knowledge of CRM/Excel and reporting
- Professional appearance and personality
- Ability to work independently and as part of a team
- Fluency in English and Tamil; Hindi will be an advantage

Preferred ExperienceCandidates with experience in dermatology, hair transplant, aesthetics, cosmetology, healthcare, pharma, wellness, salons or premium consumer services will be preferred. What We Offer

- Competitive salary + performance incentives
- Opportunity to work in the growing dermatology and aesthetic healthcare industry
- Performance-based career growth
- Exposure to business development, partnerships and healthcare sales
- Skilled and growth-oriented work workplace
- Compensation: ₹20,000–₹35,000 per month + attractive performance incentives, depending on experience and capability.

📌 Business Development Executive (Chennai)
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