Job Summary

We are seeking an experienced and dynamic Brand franchise Manager to ensure successful brand growth and the launch of innovative 1st to launch asset, developing and executing new product launch plans, gathering market insights from Key Opinion Leaders (KOLs) and measuring the impact of implementation of marketing strategies for brand performance enhancement. Collaborating with the internal stakeholders for brand launch, driving execution and maintaining strong relationships with KOLs.

Roles & Responsibilities

. You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing.

. You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.

. You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth.

. You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply,



sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market.

. You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.

Qualifications

Educational qualification- Science/Pharma/Medical Graduate preferably with MBA in Marketing

Minimum work experience-ਅ+ years of experience in Sales & Marketing, Preference for a candidate with experience of working with innovative assets or breakthrough therapies, Dermatology experience may add value though not mandatory

Skills & attributes

Technical Skills:

. Understanding of Pharmaceutical industry ability to interpret market data gain marketing insights from various resources

. Basic understanding of anatomy and physiology.

. Ability to analyze market trends, competitor activities, and customer needs within the generics market.

. Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles.

Behavioral Skills:

. Strong collaborator and excellent communication.

. Positive at building and leveraging relationship.

📌 Brand Franchise Manager (Mumbai)
🏢 Monster - xshruthix
📍 Mumbai