Brand & Digital Marketing Manager

Location: Delhi NCR

Work Mode: 100% On-site

Working Days: Monday–Saturday

Employment Type: Full-time

Experience: 5–7 years

Salary: Negotiable, depending on experience and fit

About Sassoon

Sassoon is a premium home and lifestyle brand focused on quality, design, comfort and customer experience. We are looking for a Brand & Digital Marketing Manager to take ownership of Sassoon’s brand presence, digital marketing ecosystem and customer communication. This is a hands-on brand ownership role, not just an agency coordination position.

You will work closely with the founders, in-house design team and external agencies to ensure Sassoon’s brand is consistently presented in a premium, relevant and commercially effective manner.

Key Responsibilities:

Brand Management & Positioning

Own Sassoon’s brand positioning, look, feel, tone and communication.

Develop campaigns and initiatives to improve brand visibility, recall and engagement.

Monitor competitors, market trends and consumer behaviour to identify growth opportunities.

Social Media & Content

Manage and coordinate with the social media agency.

Develop and oversee content calendars and campaign plans.

Review posts, reels, stories, captions and other content before publishing.

Ensure all social media communication reflects Sassoon’s premium positioning.

Work closely with the in-house graphic designer and photography/video agency.

Performance Marketing

Coordinate with the performance marketing agency across Meta, Google and other platforms.

Review campaign performance, creatives, CAC, ROAS and overall efficiency.

Identify winning products, creatives and customer segments in collaboration with the agency.

Ensure performance marketing and brand-building initiatives work together.

Website Management

Own the overall visual and content health of the Sassoon website.

Coordinate with the website development team for updates and improvements.

Manage homepage banners, campaign banners, landing pages and other content updates.

Regularly review the website from a customer’s perspective and identify improvements.

WhatsApp & Email Marketing

Plan and execute WhatsApp and email marketing campaigns.





Develop campaign concepts, customer communication and content briefs.

Coordinate with the design/development team or external partners for execution.

Track campaign performance and improve engagement and conversion.

Product Storytelling & Content

Develop compelling stories around Sassoon’s products, collections and launches.

Develop product descriptions, USPs, website content and campaign copy.

Convert product features into meaningful customer perks and stories.

Ensure consistent product communication across website, social media and marketing channels.

Influencer Marketing

Take complete ownership of Sassoon’s influencer marketing program.

Identify relevant influencers and content creators aligned with the brand.

Manage outreach, negotiations, product seeding, briefs and deliverables.

Track influencer performance and build long-term relationships with high-performing creators.

Agency & Vendor Management

You will be the internal point of contact for:

Social media agency

Performance marketing agency

Photography & video production agency

Website development team

Influencers and content creators

You will ensure clear briefs, timely execution and high-quality output.

The agencies execute. You own the outcome.

Working With Internal Teams

You will work closely with:

Founders / Management

E-commerce Manager and E-commerce Team

In-house Graphic Designer

Product Team

External Agencies and Vendors The E-commerce team will continue to own e-commerce operations and online sales, while this role will own brand, marketing, content, digital presence and customer communication.

Ideal Candidate

5–7 years of experience in Brand Management, Digital Marketing, D2C or Consumer Brands.

Experience in Home, Lifestyle, Fashion, Beauty, Textiles or similar categories is preferred.





Strong brand sense and visual/aesthetic understanding.

Strong content, communication and copywriting skills.

Good understanding of digital marketing and performance metrics.

Experience managing external agencies and vendors.

Strong project management and execution skills.

Ability to work independently and take ownership.

Commercial mindset with an understanding of how brand building contributes to business growth.

We Are NOT Looking For

We are not looking for someone whose experience is limited to:

Posting on social media

Writing captions

Coordinating with agencies

Running basic ads

Managing influencers independently

We are looking for someone who can think like a brand owner, understand the complete digital customer journey and drive execution across multiple partners.

What Success Looks Like The person in this role should be able to answer:

“What should Sassoon do next to become a stronger, more visible and more desirable brand?”

Success will be measured through:

Growth in brand visibility and awareness

Quality and consistency of Sassoon’s digital presence

Social media growth and engagement

Website experience and conversion support

Marketing campaign effectiveness

Influencer performance

WhatsApp/email engagement and revenue

Quality of product storytelling

Agency performance and execution

Overall contribution to digital business growth

Work Location & Schedule

? Delhi NCR

? 100% On-site

? Monday–Saturday

? Full-time

This role requires regular coordination with the internal team, agencies, creative partners and management.

Why Join Sassoon?

This is an opportunity to take real ownership of a growing consumer brand rather than managing just one part of marketing. You will work closely with the founders, manage multiple creative and marketing partners, and play a key role in shaping Sassoon’s brand identity and digital growth.

How to Apply:

Interested candidates can apply with their CV along with a brief note mentioning:

- The consumer/D2C brands they have worked with
- Their role and responsibilities in those brands
- One example of a brand or marketing initiative they helped grow

📌 Brand & Digital Marketing Manager (Delhi)
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