Job Purpose -

You will be responsible for driving the growth and expansion of TAFE Tribe, Merchandise business through strategic merchandising, business development, and on-ground execution. This role involves managing product portfolios development, vendor network expansion, vendor partnerships strengthening, and pricing strategies to build a scalable and profitable business model.

You will work closely with internal teams, dealers, and external partners to establish strong distribution channels, enhance customer experience, and implement technology-driven solutions across markets.

Principal Accountabilities -

- Expand Vendor partner network across Domestic and International markets.
- Expand the Merchandise product portfolio tailored as per domestic and international markets demands.
- Clear understanding of domestic and international product norms
- Support domestic and international dealers with merchandising, product visibility, and sales enablement.
- Monitor sale performance and optimize efforts
- Drive product assortment planning, positioning, and lifecycle management.
- Identify gaps and opportunities for portfolio expansion.
- Negotiate commercial terms and ensure cost-effective procurement.
- Maintain quality standards and ensure timely delivery of products.
- Develop pricing strategies to ensure competitiveness and profitability.




- Analyse market trends, competitor pricing, and customer insights.
- Drive adoption of technology solutions for business operations and scalability.
- Work across digital platforms for sales, inventory, and customer engagement.
- Collaborate with tech teams to enhance platform capabilities and performance.
- Enhance end-to-end customer experience across digital and physical touchpoints.
- Gather user feedback and implement improvements in product and service delivery.
- Ensure seamless customer journey across channels.
- Support expansion into international markets including channel setup and partnerships.
- Adapt product portfolio and strategies based on regional requirements

Candidate specifications -

- Strong experience in product merchandising, business development, and sales management.
- Proven ability to build and manage offline/ online stores and networks.
- Experience in vendor management, procurement, and pricing strategies.
- Understanding of product lifecycle management and portfolio expansion.
- Exposure to digital/tech-driven business models and platforms.
- Solid analytical and problem-solving skills with a commercial mindset.
- Excellent stakeholder management and negotiation skills.

📌 Assistant Manager – TAFE Tribe, Merchandising & Business Development (Chennai)
🏢 TAFE - Tractors and Farm Equipment
📍 Chennai