:

- Experience: 5 years in Key Account Management – Modern Trade
- Account Exposure: Worked with leading chains such as DMART, Reliance, Lulu, etc.
- Role Preference: KAM – Modern Trade
- Location: Bangalore (Head Office role)

Job Title: ASM Modern Trade Location Bangalore BO

Key Responsibilities:

- Key Account Management: Manage relationships with key modern trade accounts and retail chains to drive sales growth, category share, and brand presence across assigned territories.
- Sales Planning & Execution: Develop and execute account-wise sales plans, promotions, and growth initiatives to achieve primary and secondary sales targets.
- Joint Business Planning (JBP): Partner with key customers to develop and execute Joint Business Plans aligned with business objectives and category growth opportunities.
- Trade Marketing & Visibility: Drive in-store execution excellence through visibility initiatives, promotional activations, planogram implementation, and assortment optimization.
- Business Development: Identify opportunities for new product listings, distribution expansion, and assortment enhancement across existing and new accounts.
- Forecasting & Inventory Management: Ensure accurate demand forecasting, stock availability, inventory hygiene, and minimal stock-outs in coordination with supply chain and distributor teams.
- Commercial Management: Manage trade spends, promotional investments, and account-level commercials to ensure profitable business growth and ROI optimization.
- Data Analysis & Reporting: Track sales performance, market trends,



competitor activities, and account profitability through regular MIS and performance reviews.
- Cross-Functional Collaboration: Collaborate with marketing, finance, supply chain, and category teams to ensure seamless execution of business plans and customer requirements.
- Distributor & Execution Management: Drive alignment with distributor partners and field sales teams to ensure operational efficiency and execution excellence across accounts.

Qualifications:

- 5+years of experience in Modern Trade sales or Key Account Management within the FMCG or Foods industry.
- Strong understanding of the Modern Trade ecosystem, including national and regional retail chains, trade marketing practices, and retail execution.
- Proven experience in managing key accounts, Joint Business Planning (JBP), promotional planning, and sales forecasting.
- Strong analytical and commercial acumen with the ability to interpret sales data, market trends, and business performance metrics.
- Experience in handling trade spends, commercial negotiations, and account profitability management.
- Proficient in sales reporting and business tools such as Excel, Power BI, SAP, or similar systems.
- Robust communication, negotiation, and stakeholder management skills.
- MBA or equivalent business degree preferred.
- Ability to work independently in a fast-paced and target-driven environment.
- Willingness to travel as per business requirements.

Please note: This role will require to work from office for 5.5 Days in a week.

📌 Area Sales Manager - FMCG Modern Trade (for Spice Business) South Market, Bangalore (Bengaluru)
🏢 Talent Leads Consultants
📍 Bengaluru