Academic Marketing Lead

Role Summary:Own the educator channel — drive Educart book awareness and preference among teachers using curriculum credibility as the marketing edge. You will be someone who ensures Educart's books don't just sit on a shelf — you understand what teachers and schools need academically, translate that into compelling, bite-sized content and actively drip feed Educart's products and related content through LinkedIn and WhatsApp communities

Key Responsibilities:-

- Product Launch Marketing — Create product banners and campaign assets; circulate to sales and marketing teams. Evangelise current books internally and externally. Drip-feed product promos and follow up with teams to confirm sharing with customers.
- Curriculum Research — Track CBSE circulars, NEP & CBE updates. Translate changes into bite-sized, shareable ideas for marketing and sales teams to use with teachers.
- Content-based Outreach — Engage teachers and thought leaders on LinkedIn daily. Publish resources and updates to our pan-India teacher network of 80,000+.



Identify warm leads and pass to the sales team to convert.
- Workshops & Webinars — Organise and moderate CPD sessions and teacher workshops. Identify and manage speakers end-to-end — logistics, payments, venue, marketing assets, product integration, and data collection.

Job Specifications:-

- Marketing-first mindset
- Thinks in reach, conversion, and product pull — curriculum knowledge is the tool, not the job.
- CBSE curriculum knowledge
- Knows NEP, CBE, and the CBSE circular cycle. Can research, find, and analyse updates smartly.
- LinkedIn-active
- Comfortable creating and publishing professional content for a teacher audience regularly.
- Strong presenter
- Can write well, facilitate confidently, and hold a room full of teachers.
- Proactive communicator
- Drafts briefs and loops in teams before they need to ask.
- Industry Relevant Experience
- 2–5 years in edtech, education marketing, academic publishing, or curriculum-facing roles.

📌 Academic Marketing Lead (Delhi)
🏢 Educart
📍 Delhi