– Marketing Manager

Position: Marketing Manager

Department: Marketing

Employment Type: Full-Time

Experience: 1-2 Years Experience

Location: Kandivali (West)

About the Role: -

We are looking for a results-driven and creative Marketing Manager who can take ownership of our digital marketing activities and build a strong online presence for the brand.

The ideal candidate should have hands-on expertise in Google Ads, Meta Ads, SEO, AI SEO, content strategy, and Instagram marketing, along with a strong understanding of digital marketing analytics and conversion optimization.

You will be responsible for planning, executing, optimizing, and measuring marketing campaigns that increase brand awareness, website traffic, qualified leads, engagement, and revenue.

Key Responsibilities

1. Performance Marketing

- Plan, launch, manage, and optimize Google Ads campaigns, including Search, Display, Performance Max, YouTube, and remarketing campaigns.
- Create and manage Meta Ads campaigns across Facebook and Instagram.
- Conduct audience research, keyword research, competitor analysis, and campaign planning.
- Monitor campaign performance and optimize budgets, targeting, creatives, bidding, and conversions.
- Track and improve key metrics such as CPL, CPA, CTR, CPC, ROAS, conversion rate, and ROI.

2. SEO & AI SEO

- Develop and execute a comprehensive SEO strategy to improve organic rankings and website traffic.
- Conduct keyword research, competitor analysis, on-page SEO, technical SEO, and off-page SEO activities.
- Optimize website pages, blogs, landing pages, and other digital assets for search engines.
- Develop and implement AI SEO / Generative Engine Optimization (GEO) strategies to improve brand visibility across AI-powered search and answer engines.
- Stay updated with changes in Google algorithms, AI search, search behaviour, and emerging SEO trends.
- Monitor organic performance using tools such as Google Search Console, Google Analytics, and SEO platforms.

3. Instagram & Content Strategy





- Develop and execute an engaging Instagram content strategy aligned with business objectives and brand positioning.
- Plan monthly content calendars covering Reels, carousels, stories, static posts, and other relevant formats.
- Identify trends, topics, hooks, and content formats that can increase reach and engagement.
- Work with designers, video creators, copywriters, and internal teams to produce high-quality content.
- Develop content strategies that support both organic growth and paid advertising.
- Track content performance and continuously improve the strategy based on data.

4. Content Marketing

- Develop a comprehensive content strategy across website, social media, blogs, landing pages, and other digital channels.
- Create content briefs based on customer intent, SEO opportunities, industry trends, and business goals.
- Ensure content is informative, engaging, brand-consistent, SEO-friendly, and conversion-focused.
- Leverage AI tools responsibly to improve content research, ideation, optimization, and productivity while maintaining quality and originality.

5. Analytics & Reporting

- Monitor marketing performance across all digital channels.
- Analyse campaign and website data to identify opportunities for improvement.
- Prepare regular marketing performance reports with actionable insights.
- Use data to make informed decisions regarding campaign budgets, content, audiences, and marketing strategy.
- Establish and track KPIs aligned with business objectives.

Required Skills

- Strong hands-on knowledge of Google Ads
- Strong hands-on knowledge of Meta Ads Manager
- Excellent understanding of SEO




- Knowledge of AI SEO / GEO / AI search optimization
- Strong Instagram and social media marketing skills
- Excellent content strategy and content planning skills
- Understanding of Google Analytics and Google Search Console.
- Understanding of conversion tracking, pixels, GA4, and marketing analytics
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and projects simultaneously
- Strong understanding of digital marketing funnels and customer journeys

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3–6 years of experience in digital/performance marketing
- Demonstrated experience managing paid advertising budgets
- Experience in generating leads, sales, or measurable business growth through digital marketing
- Experience working with creative and content teams
- Solid understanding of current digital marketing and AI trends

Key Performance Indicators (KPIs) Success in this role will be measured through:

- Lead generation and revenue contribution
- Google Ads and Meta Ads ROAS / ROI
- Cost per lead and cost per acquisition
- Organic traffic and keyword rankings
- Website conversion rate
- Instagram reach, engagement, and follower growth
- Content performance and engagement
- Growth in qualified website traffic
- Overall digital marketing efficiency and performance

What We’re Looking For We are looking for someone who is strategic, creative, analytical, proactive, and execution-focused. The ideal candidate should not only understand digital marketing concepts but also be comfortable personally executing campaigns, analysing data, testing new ideas, and taking ownership of results.

If you are passionate about digital marketing, performance advertising, SEO, AI-driven search, and social media growth, we would love to hear from you.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Manager (Mumbai City)
🏢 Holistic Mind Therapy
📍 Mumbai City