Job Description:

A Digital Marketing Officer for a chains manufacturing company develops, executes, and optimizes digital strategies—specifically SEO, PPC, and LinkedIn marketing—to generate B2B leads and build brand authority. This role involves managing technical content (case studies, product catalogs), monitoring campaign ROI, and analyzing industrial market trends. Key Responsibilities

- Lead Generation & Strategy: Create and implement comprehensive, data-driven digital marketing plans to increase qualified leads for the sales team.
- B2B Content Marketing: Develop technical content, including product brochures, case studies, videos, and website updates, ensuring accuracy in the manufacturing context.
- SEO/SEM & PPC: Manage search engine optimization and paid advertising campaigns (Google Ads) to increase visibility in industrial sectors.
- Social Media & LinkedIn: Enhance brand presence on skilled platforms (specifically LinkedIn) to connect with industrial buyers and engineers.
- Marketing Analytics: Measure and report performance (ROI and KPIs) of all digital campaigns to stakeholders.
- Collaboration & Events:



Work with sales and product teams to align messaging and promote industrial trade shows and company conferences.

Required Skills and Qualifications

- Experience: Minimum 1-3 years of experience in digital marketing, ideally in B2B, industrial, or manufacturing sectors.
- Tools: Proficient in Google Analytics 4 and search console, social media management software, and email marketing tools.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Technical Aptitude: Ability to understand technical product specifications and translate them into engaging content.
- Analytical Skills: Strong ability to analyze data to optimize campaign performance.

Key Performance Indicators (KPIs)

- Increase in high-quality B2B leads.
- Growth in website traffic and search engine rankings.
- Campaign conversion rates.
- Cost per lead and total marketing ROI.

JOB APPLY

http://jobs.vinayakjob.com

CONTACT DETAILS -

Name - ANJALI

Number - 95034 51559

📌 Digital Marketing Officer For Chains Manufacturing - Raipur, Chhattisgarh
🏢 Vinayak Outsourcing Works
📍 Raipur