- Execute the defined sales and marketing strategy to drive sales for Modern Trade & Cash & Carry stores in the assigned area
- Implement strategies for different trade segments and ensure optimum utilisation of trade marketing resources
- Implement a robust go-to-market strategy leveraging data analytics, optimising logistics, and fostering strong distributor partnerships to enhance distribution reach and ensure effective new product introductions
- Assist in forecasting sales by analysing market potential for each brand and SKU
- Monitor achievement of sales targets in the assigned area to meet revenue goals and increase market share
- Conduct thorough market analysis to understand customer preferences, market trends, and competitive activities
- Assist in developing effective stakeholder engagement strategies
- Cascade the area targets into territorial targets by providing direction to Territory Sales Manager
Sales Management
- Set achievable sales targets for the team and monitor progress to drive performance
- Ensure optimal merchandising and strategic product placement in retail stores
- Ensure volume growth by identifying new avenues for business across key customers
- Approve all schemes and promotional activities as per the approval matrix
- Implement advanced sales tools like Sales and Operations Planning (S&OP;) and Sales Force Automation (SFA) to enhance distributor collaboration and efficiency
- Plan promotional campaigns to boost brand visibility and sales
- Assist in new product launches to ensure their success, from availability phase to the promotional phase
- Conduct periodic review meetings with the team and provide updates to the Head Contemporary Trade
- Adjust sales tactics and strategies based on market feedback and data analysis to optimise performance
- Coordinate with marketing teams to align sales strategies and ensure consistency
- Communicate sales performances, market analysis, strategic initiatives, and business projections to key stakeholders
Channel Management and Stakeholder Engagement
- Ensure effective new product introductions and facilitate the growth of individual brands through effective go-to-market strategy execution
- Foster strong relationships with customers by proactively resolving issues
- Participate in regular meetings with distribution partners