Job Description:

Job Title: SEO Executive (AI)

Location: Vadodara (Onsite)

Experience: 2-5 years

Work Time: 8:00 PM to 5:30 AM

App Store Optimization (ASO)

- Own the App Store listing: title, subtitle, keyword field, description, promotional text, and category selection.

- Research and maintain a keyword map (stress, HRV, Apple Watch, breathing, sleep, recovery, mindfulness) and track keyword rank weekly in the US storefront.

- Plan and A/B test screenshots, app preview video, and custom product pages; iterate at least monthly.

- Build and run the organic App Store review program — recruit genuine reviews from staff, users, partners, and creators. Never solicit fake, incentivized, or purchased reviews.

- Monitor and respond to all App Store reviews within 24 hours; escalate bugs and safety-related feedback immediately.

- Submit Apple editorial featuring nominations and set up In-App Events at launch and on every major release.

- Maintain competitor ASO tracking and report shifts in ranking or positioning.

Search Engine Optimization & Content Distribution

- Own on-page and technical SEO for the Siyan Reflect landing page and the Siyan Clinical Corporation website: titles, meta descriptions, headers, schema markup, internal linking, image alt text, site speed, and mobile usability.

- Run keyword research for US search intent and maintain a rolling content calendar for both brands.

- Publish, format, and optimize all articles produced by our contract writer (2 new articles per week) and write additional content as needed.

- Syndicate and repurpose every article across Medium, LinkedIn, Substack, guest-post outlets, and relevant industry sites.

- Build organic backlinks through guest posts, resource-page outreach, directory listings, and digital-PR placements.

- Manage Google Business Profile, local citations, and local SEO for the Santa Rosa clinic.

- Maintain Google Search Console and Google Analytics 4; report rankings, impressions, clicks, and conversions monthly.

AI Search Visibility (AEO / GEO)

- Optimise both websites so our content is retrieved and cited by AI answer engines: ChatGPT, Perplexity, Google AI

- Overviews, Gemini, and Copilot.

- Structure content for AI extraction: explicit question-and-answer formatting, direct answers placed early, scannable headings, defined terms, and self-contained sections.

- Implement and maintain structured data: FAQ, Article, Organization, LocalBusiness, and Product schema.

- Build entity and brand authority so AI systems associate our brand with stress, HRV, sleep, and recovery topics-consistent naming,



citations from credible sources, and a clean knowledge footprint.

- Track how often and how accurately our brand appears in AI-generated answers for our target queries. Report monthly and correct inaccuracies.

- Maintain robots and crawler directives appropriately for AI crawlers, and keep an llms.txt or equivalent where useful.

- Stay current as AI search changes. This area moves faster than traditional SEO and we expect you to bring us new tactics, not wait to be told.

Organic Social Media

- Own day-to-day publishing across Instagram, YouTube, LinkedIn, Facebook, X, Pinterest, and Threads for both brands.

- Maintain a content calendar and post consistently: short-form video, carousels, graphics, quote cards, and educational explainers.

- Brief, caption, schedule, and publish short-form video (Reels and YouTube Shorts). Design support is available for heavier production, but the more you can create yourself, the faster this channel moves.

- Repurpose every blog article, app feature, and video into multiple platform-native formats.

- Respond to comments and direct messages daily; build genuine engagement with followers.

- Schedule posts for US audience peak hours, not IST hours.

- Track platform analytics and adjust format, hook, posting time, and cadence based on what performs.

- Ride relevant US awareness moments: Stress Awareness Month (April), Mental Health Awareness Month (May), World Mental Health Day (October 10), New Year, exam and finals periods.

Community & Group Engagement

- Join and participate authentically in relevant US online communities: Reddit (r/AppleWatch, r/QuantifiedSelf, r/Meditation, r/anxiety and similar), Facebook Groups, Discord servers, and forums.

- Answer questions on Quora and other evergreen Q&A; platforms 2–3 times per week.

- Contribute value first. Disclose affiliation with the company in every community where you participate. Never spam links or post where group rules prohibit promotion.

- Exercise particular care in stress, anxiety, and recovery communities — these are vulnerable spaces. Never position the app as treatment, therapy, or a substitute for care.





- Identify and cultivate cross-promotion and app-swap partnerships with complementary, non-competing apps.

- Support a lightweight ambassador program with US students, athletes, and enthusiasts (perks and codes, not cash).

Email Marketing

- Own email marketing for both Siyan Reflect and Siyan Clinical Corporation programs.

- Build and segment email lists; manage list hygiene, suppression, and unsubscribe compliance (US CAN-SPAM and California privacy rules).

- Design and write newsletters, onboarding sequences, re-engagement campaigns, and program announcements.

- Build lead-capture funnels and lead magnets on the website and landing pages.

- Monitor deliverability: sender reputation, SPF/DKIM/DMARC alignment, spam-folder placement, bounce rate.

- Coordinate with the technical team on any deliverability issue.

- A/B test subject lines, send times, and calls to action. Schedule sends for US recipient time zones.

- Never include protected health information in marketing email. Follow all patient-privacy rules for clinic-side communications.

Earned Media, PR & Outreach

- Write and distribute press releases at launch and on each milestone through free and low-cost wire services.

- Build and maintain a US media list; pitch reporters, bloggers, podcasters, and newsletter writers.

- Pursue "best of" listicle placements (best Apple Watch wellness apps, best HRV and stress apps, best mental-wellness apps).

- Run a reviewer gifting program: identify Apple Watch and wellness-tech reviewers, provide free access and a press kit.

- Gifted access only — never paid placement.

- Monitor and answer HARO, Qwoted, and similar source-request platforms daily.

- Support the nano-creator gifting program: source creators, send codes, brief them on approved language, and track results per creator.

- Support institutional outreach to hospital wellness officers, first-responder peer-support teams, school districts, campus counseling and athletics departments, yoga and fitness studios, and corporate wellness programs.

Reporting, Tracking & Analytics

- Maintain a single marketing dashboard covering downloads, keyword rank, review count and rating, web traffic, email metrics, social growth, and inbound inquiries.

- Deliver a written daily handover at end of shift and a written weekly summary: what shipped, what performed, what is next.

- Deliver a monthly performance review with recommendations.

- Maintain the marketing task tracker and keep every task current.

- Set up and maintain UTM tagging, attribution links, and conversion tracking across all channels.

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