Job Description:

Hyperlocal Customer Acquisition

Own customer acquisition and order growth targets across assigned dark stores and regions.

Develop localized growth strategies based on customer demographics, competition, category demand, and market potential.

Drive new customer acquisition through digital, offline, partnerships, referral, and community-led initiatives.

Improve penetration and awareness within dark store catchment areas.

Regional Business Growth

Analyze business performance at city, zone, and dark store levels.

Identify underperforming regions and implement targeted growth plans.

Build region-specific marketing calendars, campaigns, and customer engagement initiatives.

Drive growth in active customers, orders, basket size, and frequency.

Market Expansion & Demand Generation

Partner with category, commercial, and operations teams to drive demand generation.

Develop acquisition programs for new dark store launches and market expansion.

Monitor competitive activity and recommend tactical interventions to gain market share.

Create hyperlocal campaigns that increase customer adoption and repeat usage.

Performance Marketing & Growth





Work closely with central performance marketing teams to optimize acquisition spends by city, region, and catchment.

Monitor CAC, conversion rates, activation rates, and ROI at a micro-market level.

Ensure productive allocation of marketing budgets across regions based on business

potential.

Customer Retention & Engagement

Develop localized retention strategies to improve repeat purchases and customer

lifetime value.

Partner with CRM teams to execute region-specific customer journeys and

engagement campaigns.

Drive loyalty, referral, and win-back initiatives.

Analytics & Insights

Build dashboards and reporting frameworks to track growth performance across dark

stores.

Conduct cohort, funnel, and customer behavior analysis.

Leverage data to identify growth opportunities and optimize marketing investments.

Cross-Functional Collaboration

Work closely with Operations, Supply Chain, Category, Product, Analytics, CRM, and

Commercial teams.

Partner with regional teams to execute growth initiatives on the ground.

Manage agencies, local partnerships, and marketing vendors where required.

📌 Growth Marketing (Mumbai)
🏢 Acme Services
📍 Mumbai