The Role: Recykal is scaling the circular economy across India and beyond, and we're looking for a strategist to help chart the next phase of that growth. This role is first and foremost about spotting opportunity — reading the market, competitors and data to identify where Recykal's next wave of user acquisition, engagement and retention can come from — and then translating that thinking into high-impact, multi-channel campaigns across B2B and B2C. It's a mid-level senior leadership seat spanning market and opportunity analysis, campaign execution, cross-functional collaboration with product, sales, technology and operations, and direct input into enterprise-wide growth and brand strategy.

CORE MANDATE
Identify untapped growth opportunities in the market through continuous analysis of trends, competitors and data
Shape growth strategy — from user acquisition and engagement to retention and brand, across B2B and B2C channels
Turn market insight into data-driven decisions that sharpen campaign targeting and effectiveness
Lead cross-functional execution in partnership with product, sales,



technology and operations
Manage marketing budgets and resource allocation for optimal campaign ROI
Lead, mentor and grow a team of marketing professionals

EXPERIENCE REQUIRED
7+ years in growth marketing, with a strong strategic/analytical bent
Track record of spotting and unlocking new growth opportunities, not just running campaigns
Proven track record of driving significant, measurable user acquisition growth
Solid command of multi-channel digital marketing — SEO, SEM, social and content
Exposure to cleantech, sustainability, marketplace, FMCG/CPG, e-commerce or logistics preferred
Bachelor's in Marketing/Business; MBA preferred (IIMs, ISB, XLRI or top global schools)

KEY RESPONSIBILITIES
IDENTIFY GROWTH OPPORTUNITIES
Continuously scan the market — trends, emerging technologies and competitor moves — to spot where growth can come from
Convert market and data insight into a cl

📌 Growth Strategy (Hyderabad)
🏢 Recykal.com
📍 Hyderabad