- Hands-on experience with Salesforce Marketing Cloud (Engagement)
- Robust knowledge of Journey Builder Automation Studio Contact Builder and Content Builder
- Experience with AMPscript SQL HTML CSS and SSJS
- Understanding of REST APIs and Salesforce CRM integration
- Familiarity with Data Cloud or Marketing Cloud Next is a plus
- Interest in AI-powered marketing Agentforce and intelligent customer journeys is highly desirable
- Marketing Cloud Engagement
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Email Studio
- Mobile Studio
- Marketing Cloud APIs
Marketing Cloud Next & AI
- Understanding of Marketing Cloud Next
- Exposure to Agentforce or AI-powered marketing capabilities
- Knowledge of Einstein AI Prompt Builder or AI-assisted campaign creation
- Basic understanding of Data Cloud concepts and customer data activation