Location: Bangalore, India

Team: Strategy & Insights

About the Role

We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Lead to lead our Market, Competitor, and Consumer Intelligence function.

This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.

Key Responsibilities

Market & Consumer Intelligence

- Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)

- Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking

- Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction

Competitive Intelligence

- Build and institutionalize a structured competitor intelligence framework

- Analyze competitor titles, monetization models, go-to-market strategies, and live-ops performance

- Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts

Strategic Partnership with Studio Leadership

- Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions

- Translate research findings into clear strategic implications and actionable recommendations

- Support greenlight decisions, recent IP exploration, and market entry strategies





Team & Capability Building

- Build and lead an in-house insights capability (qualitative and quantitative)

- Establish best-in-class research processes, vendor partnerships, and data integration practices

- Combine primary research with gameplay data, performance metrics, and external market intelligence

Executive Communication

- Deliver clear, high-impact insight narratives for leadership decision-making

- Drive a culture of evidence-based decision-making across the studio

What We Offer

- A central leadership role in a fast-scaling Indian gaming company building for the world

- Direct influence on product strategy and global expansion

- High ownership and visibility within the studio

- Opportunity to build a world-class insights capability from Bangalore

Requirements

Qualifications

- 10+ years of experience in market research, consumer insights, or intelligence roles (gaming, tech, entertainment, or digital preferred)

- Deep expertise in both qualitative (IDIs, focus groups, ethnography) and quantitative (survey design, statistical analysis, segmentation) methodologies

- Strong understanding of global gaming markets and player behavior

- Experience working closely with product or creative teams

- Proven ability to build and lead high-performing teams

- Strong storytelling and executive communication skills

Benefits

What We Offer

- A central leadership role in a fast-scaling Indian gaming company building for the world

- Direct influence on product strategy and global expansion

- High ownership and visibility within the studio

- Opportunity to build a world-class insights capability from Bangalore

📌 UX Research Lead – Market, Competitor & Consumer Intelligence (Bengaluru)
🏢 PlaySimple Games
📍 Bengaluru