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Role: Marketing Automation Specialist - Eloqua

Experience: 2+ years

Mode: Hybrid

Location: Hyderabad, Mumbai, Gurgaon, Bengaluru, Kolkata, Pune, and Chennai

(Hyderabad & Bengaluru - Preferred)

Duration: Contract for 6 months

Job Summary

We are seeking a highly skilled Eloqua specialist to join our marketing team. The role will have responsibility of managing Eloqua instance including all related activities such as data management, email design/testing, lead scoring, segmentation, reporting and analysis and integrations.

Key Responsibilities

- Campaign Development: Design, develop and implement automated marketing campaigns in Eloqua, including email marketing, lead nurturing and scoring.
- Data Management: Setup, manage and maintain data integrations between Eloqua and CRM systems such as salesforce or Microsoft Dynamics.

• Lead Scoring & Segmentation: Develop and optimize lead scoring models and audience segmentation based on customer behaviour and demographics.

- Eloqua Configuration: Manage and configure Eloqua settings, including user permission, data fields and API integrations.
- Testing & Optimization: Conduct A/B testing on campaigns and optimize workflows for better engagement and conversion rates.




- Reporting & Analytics: Monitor and analyse campaign performance, generate reports, and provide actionable insights for continuous improvements.
- Troubleshooting: Identify and resolve issues related to data syncing, email deliverability, and other technical aspects of Eloqua
- Training & Support: Provide support and training to marketing users on Eloqua best practice and system functionality.

Required Skills

- Technical Expertise:

o Proficiency in Oracle Eloqua for at least 2 years.

o Experience with HTML, CSS, and JavaScript for email templates and landing pages o Familiarity with CRM platforms (Salesforce, MS Dynamics) and their integration with Eloqua o Strong understanding of API integration and data flows between marketing automation tools and CRM

- Marketing Skills: Strong understanding of digital marketing principles, lead generation, and customer journey mapping.
- Analytical Skills: Ability to derive insights from marketing data and present findings to key stakeholders.
- Problem – Solving: Robust troubleshooting and debugging skills to resolve technical challenges in a timely manner.

📌 Urgent Opening For Marketing Automation Specialist - Eloqua (Mumbai)
🏢 Kaapro Management Solutions
📍 Mumbai