II. JOB PURPOSE To demonstrate leadership skills in planning, organizing and executing marketing activities of the Unit.
IV. KEY PERFORMANCE INDICATORS
Core Responsibilities –
- Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction
- Identifying current customers.
- Supporting sales and lead generation efforts.
- Creating promotions with advertising managers.
- Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Compiling lists describing our organization's offerings.
- Developing and managing advertising campaigns.
- Organizing company conferences, trade shows, and major events.
- Building brand awareness and positioning.
- Evaluating and maintaining a marketing strategy.
- Directing, planning and coordinating marketing efforts.
- Communicating the marketing plan.
- Developing each marketing campaign from start to finish.
- Researching demand for the organization's products and services.
- Evaluating competitors.
- Handling social media, public relation efforts, and content marketing.
IV. KEY PERFORMANCE INDICATORS
Measurable Deliverables
- Experience with creating a marketing campaign, marketing strategy, and marketing plan.
- Experience with online marketing, including social media, and content marketing.
- Understanding of public relations.
V. JOB REQUIREMENTS
Minimum Qualifications
Bachelor degree or Master degree in marketing, Business administration
Experience
10+ years relevant experience
Technical Skills
- SEO and SEM
- Social media management
Page Break
- Email marketing
- Data analytics
Behavioural Skills
- Persuasive
- Attention to detail
- Interpersonal and communication skills
- Initiative and adaptability
Language Skills
English & Hindi
VI. KEY INTERACTIONS
Key Internal Contacts
Key External Contacts
- Unit Head – Operations
- Functional Heads
- Finance
- OPD & IPD
- I.T
- ALL Doctors