17 Aug
|
Odisha Television Network
|
Bhubaneswar
17 Aug
Odisha Television Network
Bhubaneswar
Location: Bhubaneswar
Experience Required: 4–6 Years
Role Purpose To drive advertising revenue across Television and Digital platforms through direct client servicing, agency coordination, and customized brand solution integrations. The role involves identifying new revenue opportunities, managing key relationships, and delivering strategic media solutions aligned with client objectives.
Key Responsibilities
1. Revenue Generation (TV & Digital)
âAchieve assigned advertising revenue targets across TV and digital inventory.
âDevelop and manage relationships with media agencies, corporate clients, and local advertisers.
âIdentify and convert current business opportunities across sectors.
âMaximize yield through bundled TV + Digital offerings.
2. New Client Acquisition âDevelop a structured pipeline of prospective advertisers and agencies.
âGenerate leads through market mapping, networking, and category tracking.
âConvert prospects into long-term advertising partners.
3. Brand Solutions & Integrated Sales âConceptualize and pitch innovative brand integration opportunities across shows,
properties, events, and digital formats.
âCollaborate with internal teams (Programming, Marketing, Digital, Creative) to create
4. customized advertiser solutions.
âExecute sponsorship-led campaigns, branded content,
and impact properties.
âDrive monetization through special programming integrations and thematic campaigns.
5. Client Relationship Management âMaintain strong relationships with existing advertisers and agencies.
âEnsure high client satisfaction through regular engagement and solution-driven servicing.
âProvide post-campaign performance insights where applicable.
6. Market Intelligence âTrack competitor activity and pricing benchmarks.
âIdentify emerging advertising categories and sectors.
âProvide actionable insights to improve sales strategy.
7. Internal Coordination âWork closely with Traffic, Programming, Marketing, Digital, and Finance teams for seamless campaign execution.
âEnsure timely release orders (ROs), documentation, and billing coordination.
Requirements
Desired Candidate Profile â4–6 years of experience in Media Sales (TV / Digital / Integrated Advertising
Sales)
âStrong exposure to agency network and regional advertiser ecosystem âExperience in concept selling and brand integrations âUnderstanding of digital advertising formats (display, video, social, branded content)
âExcellent negotiation and presentation skills âAbility to manage multiple stakeholders simultaneously
📌 Sr. Executive / Assistant Manager - Ad Sales (Bhubaneswar)
🏢 Odisha Television Network
📍 Bhubaneswar