- 3–6+ years of end-to-end social media management across diverse brands or industries.
- Strong portfolio of social media content, campaigns, or accounts you’ve managed.
- Excellent understanding of platform-specific content styles and audience behavior.
- Hands-on with Canva, CapCut, Adobe Express, or equivalent content tools.
- Strong storytelling skills — both visual and written — with high attention to detail.
- Data-driven decision-maker with fluency in interpreting analytics and adjusting strategies.
- Familiarity with social media tools like Buffer, Hootsuite, Later, Planoly, or Creator

Studio.

- Experience working across B2B and B2C/lifestyle brands is a solid plus.

Requirements

Plan, run, and optimize paid ad campaigns on Meta (Facebook & Instagram),

LinkedIn, and YouTube to drive lead generation for Leanpitch programs, Glampies and BeAthlit events.





- Create ad creatives and copy in coordination with the design and content teams that resonate with target audiences.
- Define audience segments and targeting parameters based on user personas,

interests, behaviors, and lookalikes.

- Monitor key metrics like CTR, CPL, conversion rate, ROAS, and bounce rate across platforms and funnel stages.
- Conduct A/B testing of creatives, headlines, CTAs, and audiences to improve ad performance.
- Allocate and manage ad budgets effectively across platforms and campaigns while ensuring cost efficiency.
- Set up tracking (UTMs, Meta Pixel, LinkedIn Insight Tag, etc.) and integrate campaigns with analytics tools and CRM forms for full-funnel attribution.
- Launch retargeting campaigns to re-engage warm audiences and improve conversion rates.

📌 Social Media Expert (Bengaluru)
🏢 N Human Resources u0026 Management Systems
📍 Bengaluru