Role Summary

We’re not looking for a caption writer.

We’re hiring a social-first copywriter who thinks in scripts, scenes, and conversations—not just lines of text.

Your mandate is simple

Turn real human insights into scroll-stopping scripts that people relate to, engage with, and share.

You will work closely with:

- Social Media Manager

- Videographers & Editors

- Growth & Performance Team

- Influencers / Creators

- Founders

What You Will Own (KRAs)

1. Script Writing for Social (Core Ownership)

- Write:
- Reels scripts

- YouTube Shorts scripts

- UGC scripts

- Influencer scripts

- Focus on:

- First 3-second hooks

- Natural flow

- Real conversations

- Output:

- 15–25 scripts/week

You are responsible for:

“Does this script feel real and hold attention?”

2. Hook & Content Ideation Engine

- Generate:
- 30–50 hooks/week

- Across:

- Personas (male vs female)

- Pain points

- Content formats

You are responsible for:

“What makes people stop scrolling?”

3. Platform-Native Content Writing

- Write for:
- Instagram (Reels + captions)

- YouTube Shorts

- Other relevant platforms

- Adapt:

- Tone

- Language

- Format

You are responsible for:

“Does this feel native to the platform?”

4. Persona-Led Storytelling

- Translate:
- Male vs female psychology

- Age-based lifecycle (35–60)

Into
- Scripts

- Hooks

- Content narratives

You are responsible for:

“Does the audience feel seen?”

5. Influencer & UGC Script Collaboration

- Create:
- Creator briefs

- Script directions

- Ensure:

- Content feels authentic

- Not overly ad-like

6. Content Performance Optimization (Critical)

- Analyze:
- Watch time

- Retention

- Engagement

- Identify:

- Winning scripts

- Weak scripts

- Translate insights into:





- Better hooks

- Stronger narratives

You are responsible for:

“How does our content improve week-on-week?”

7. Social & Growth Alignment

- Work with performance team to:
- Repurpose organic scripts into ads

- Align messaging across funnel

KPIs (How You’ll Be Measured)

Core Metrics

1. Hook Retention (First 3 Seconds)
- % of viewers who continue watching

1. Average Watch Time
- Higher = stronger storytelling

1. Engagement Rate
- Likes, Comments, Shares

- Target: 5–8%+

1. Save & Share Ratio (Critical)
- Indicates:
- Relatability

- Value

1. Script Output Velocity
- Target: 15–25 scripts/week

1. Winning Script Ratio
- Target: 20–30% outperform baseline

1. Content-to-Ad Adaptability
- % of scripts usable for paid ads

1. Iteration Speed
- < 5–7 days

What “Valuable” Looks Like

- Writes:
- Natural, conversational scripts

- Not “ad copy”

- Understands:

- Indian household realities

- Emotional + practical triggers

- Thinks in:

- Hooks

- Scenes

- Dialogue

- Can clearly answer

“Why did this video work?”

What We Don’t Want

- Caption writers who can’t write scripts

- Overly polished, ad-like writing

- Generic, template-based content

- No understanding of performance

Requirements

Must-Have Skills

- Strong understanding of:
- Instagram Reels

- YouTube Shorts

- Proven experience with:

- UGC scripting

- Influencer content

Bonus (Nice to Have)

- Experience in:
- Health / Wellness category

- Understanding of:

- Consumer psychology

- Ability to:

- Read and apply performance data

Final Note

This role is about more than writing.

It’s about creating stories people see themselves in—and act on.

If you can combine

- Human insight

- Strong hooks

- Performance thinking

You’ll do well here.

📌 Social Media Copywriter (Script & Content Specialist) (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)