JewelsHire , a distinguished leader in the realm of jewellery industry recruitment, extends its invitation for a position at a renowned jewellery manufacturer located in Samalka, New Delhi

Role :

The Social Media Manager focuses on branding, lead generation, lead conversion, marketing, and maintaining the website’s content. This role also includes SEO and ensuring the website functions correctly.

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Responsibilities:

1. Branding:

- Develop and maintain the company's brand image.

- Create and update brand guidelines.

- Ensure all materials reflect the company's branding.

- Lead Generation:

- Develop and implement strategies for attracting new leads.

- Manage and optimize online and offline advertising campaigns.

- Track and analyze lead generation metrics.

- Lead Conversion:

- Implement and monitor lead nurturing campaigns.

- Optimize the sales funnel for higher conversion rates.

- Work with the sales team to ensure smooth lead handover.

- Marketing:

- Develop and execute marketing campaigns.

- Manage social media accounts and content.

- Analyze marketing campaign performance and adjust strategies accordingly.

- Website Content Management:

- Determine which products and banners should be uploaded.

- Remove underperforming products from the website.

- Ensure website content is up-to-date and relevant.

- SEO:

- Conduct regular SEO audits and implement recommendations.

- Optimize website content for search engines.

- Monitor and report on SEO performance.

- Functionality:





- Ensure all website functions (forms, payment gateways, etc.) are working properly.

- Identify and implement necessary website upgrades.

- Monitor website performance and resolve any technical issues.

SOP:

1. Daily Tasks:

- Monitor and respond to social media interactions.

- Review and analyze daily lead generation and conversion metrics.

- Check website functionality and resolve any issues.

- Weekly Tasks:

- Update website content (current products, banners, blog posts).

- Conduct a website performance review and implement necessary changes.

- Hold a meeting with the marketing team to review campaign performance and strategies.

- Monthly Tasks:

- Conduct a comprehensive SEO audit.

- Review and update the marketing strategy.

- Prepare and present a performance report to the management team.

Requirements

- Strong Exposure of handling social media accounts of brand
- Good exposure with team handling of SEOs, Web Developers & Content Creators

- Knowledge of handling websites of luxury & lifestyle products

- Minimum 3+ years of experience in the same role

- Bachelor’s degree in Marketing (Digital) or equivalent.

- Highly competent in Microsoft Office i.e., Word, Excel, & Power point, and G-Suite i.e., Google Docs, Sheets

- Trend analysis as per Market

- Creative & Agile

- Team Leading

- Innovative

- Good Communication Skills

Benefits

Budget - Up to 12 LPA

Location - Samalka, New Delhi

📌 Social Media Manager (New Delhi)
🏢 JewelsHire
📍 New Delhi