Key Responsibilities

- Site Experience & Daily Health Check a. Monitor live site pages (home, listing, PDP) daily for bugs, out-of-stock issues, broken links &

banners b. Review key metrics: page views, CTR, ATC, conversion rates, and story/page performances.

c. Identify top and low performers and take action to improve engagement and sales.

2. Catalog Management & Product Hygiene a. Work with the tagging team to ensure accurate and relevant PDP content.

b. Fix incorrect product attributes (e.g., neckline, fabric, sleeve details).

c. Add trend-based tags (cottagecore, tenniscore, etc.) to boost discoverability.

3. Visual Merchandising & Imaging a. Brief and approve creatives for campaigns, festive edits, and trend-led pages.

b. Ensure all visuals resonate with Gen Z and occasion-based trends.

- Product Positioning & Gaps a. Highlight current drops, trending styles, price gaps,



and inventory needs.

b. Ideate and create store pages.

5. Cross-Functional Collaboration a. Partner with Category Managers on pricing, assortment planning, and product mix issues.

b. Coordinate with Sourcing, Marketing, and Visual Labs for upcoming drops and stories.

- Marketing & Campaign Support a. Share curated product selections for ad creatives, campaigns, and seasonal promotions.

b. Highlight market trends and consumer demand for campaign targeting.

7. Trend Planning & Calendar Sync a. Build and maintain a trend calendar: festivals, regional events, seasonal stories.

b. Prepare trend decks and share with the sourcing and creative teams

📌 Site Merchandiser (Gurugram)
🏢 VMart
📍 Gurugram