Role Overview

CX Insights and Analytics Consultant delivering for our Europe based customer with a solid focus on transforming social data into actionable brand and customer experience intelligence. Leverage expertise in brand marketing, consumer insights, and digital analytics to elevate enterprise decision-making and measurable market impact.

Key Responsibilities

- Identify and Drive Strategic Insights

Develop categorization models and topic clusters and translate listening data into brand, marketing, and customer experience strategies for European enterprise clients.

- Lead Discovery & Solution Design

Define multi-market listening frameworks aligned to brand architecture: topics, themes, campaign segmentation, governance, and measurement KPIs.

- Develop Social Insights & Visualization Solutions

Build dashboards, campaign reporting, and unified analytics to support marketing performance and brand health tracking.

- Sentiment & Trend Analysis

Apply advanced methodologies for brand reputation monitoring, emerging trend identification, and competitive bench-marking.

- Executive Engagement & Storytelling

Present insights narratives to senior stakeholders, focusing on business outcomes, risk mitigation, and growth opportunities.

- Training & Enablement

Train marketing, CX, and insights teams on Sprinklr capabilities, workflow adoption, and best practices.

- Governance & Project Ownership

Manage delivery excellence including QA, documentation, and hyper-care.





- Commercial Support

Partner with sales to deliver compelling demos, value cases, and proof-of-concept insights for prospective clients.

Requirements

Requirements

- MBA or Masters in Brand Marketing, Marketing Analytics, Digital Strategy, or related field

- 5 years of experience in:

- - Consumer and market insights
- Brand tracking and campaign measurement
- Digital or social media analytics
- Previous experience with European customers is a plus

- Strong understanding of brand positioning, communication effectiveness, and loyalty drivers

- Experience presenting to senior business leaders and cross-functional teams

- Ability to work with clients in the European Time Zone

Technical & Analytical Skills

- Proficiency in social listening/insights and analytics platforms

- Data visualization experience (Power BI, Tableau, etc.)

- Advanced Excel/statistical analysis for customer and brand insights

- Understanding of social APIs and data integration fundamentals

- Ability to run QA accuracy checks and ensure governance compliance

Added Business Impact

- Brand-Centric Measurement: Linking sentiment and conversation signals to brand and CX KPIs

- CX Optimization: Identifying friction points and operationalizing voice-of-customer learnings across customer journeys

- Performance Acceleration: Actionable insights that improve product investment ROI.

📌 Senior XM Consultant / XM Consultant - Sprinklr (Mumbai)
🏢 Zill Consulting
📍 Mumbai