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About the Role

We are seeking a dynamic and experienced Senior Marketing Manager to lead and execute strategic marketing initiatives for our diamond business across India. The ideal candidate will have strong experience in the diamond and jewellery industry, with in-depth knowledge of Rapaport, local industry organizations and publications, global diamond markets, digital marketing, brand management, and B2B customer engagement.

Role Description: The Senior Marketing Manager will oversee the planning, execution, and optimization of integrated marketing strategies for Rapaport India, ensuring strong brand positioning across the diamond and jewellery industry. This full-time, on-site role in Mumbai involves leading marketing campaigns, managing digital and traditional channels, and coordinating with global stakeholders to align local initiatives with overall Group objectives.

The individual will analyse market trends and customer data, develop go-to-market plans,

and create targeted marketing programs to drive brand awareness, lead generation, and customer engagement. Day-to-day responsibilities include managing content and creative assets, cultivating relationships with local industry organizations, supervising external agencies or vendors, tracking campaign performance against KPIs, and preparing regular reports and insights for senior leadership.

The Senior Marketing

Manager will also collaborate closely with sales, product, and operations teams to support business development and maintain consistent brand messaging. The candidate will be responsible for strengthening brand presence, generating qualified business leads, driving customer acquisition, and supporting domestic as well as international sales initiatives.

Key Responsibilities

Strategic Marketing

 Develop and implement comprehensive marketing awareness and lead generation strategies aligned with business objectives.





 Build and enhance the company's brand positioning in domestic and international markets.

 Identify market trends, customer preferences, and competitive opportunities within the diamond industry.

 Plan and execute product launches, branding campaigns, trade show and conference presence, and promotional activities.

Digital Marketing & Brand Management

 Lead digital marketing campaigns across multiple platforms.

 Manage company website, SEO, SEM, email marketing, and social media presence.

 Monitor campaign performance using analytics tools and optimize marketing ROI.

 Ensure brand consistency across all marketing materials and communication channels.

Business Development Support

 Generate qualified B2B leads through digital platforms, exhibitions, and networking.

 Support the sales team with marketing collateral, presentations, and promotional materials.

 Build relationships with publications, organizations, retailers, wholesalers,

manufacturers, and international buyers.

 Coordinate participation in trade shows, exhibitions, and industry events.

Market Research

 Conduct market research and competitor analysis.

 Analyse customer behaviour and industry trends.

 Recommend new marketing opportunities and business expansion strategies.

Team Management

 Lead and mentor the marketing team.

 Coordinate with sales, merchandising, design, and management teams.

 Manage marketing budgets and vendor relationships.

Required Qualifications

 Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.

 MBA in Marketing is preferred.

 8–12 years of marketing experience, with at least 5 years in the diamond or jewellery industry.

 Solid understanding of natural diamonds, diamond grading, certification (GIA/IGI),

and international diamond markets.

 Experience in B2B marketing, export marketing, and luxury brand marketing is preferred.

 Excellent communication and presentation skills.

 Proficiency in Microsoft Office and digital marketing tools.

📌 Senior Marketing Manager (Mumbai)
🏢 Kaapro Management Solutions
📍 Mumbai