Role Summary

We’re not looking for just a video editor or just a designer.

We’re hiring a performance-first creative editor who can edit + design to turn raw footage and ideas into high-performing creatives across:

- Social media

- Paid ads

- Amazon / marketplace

Your mandate is simple

Create content that stops scroll, holds attention, and drives conversion.

You will work closely with:

- Social Media Manager

- Videographer

- Growth & Performance Team

- Copywriters

- Designers

What You Will Own (KRAs)

1. High-Performance Video Editing (Core Ownership)

- Edit:
- Reels / Shorts

- UGC content

- Ad creatives

- Product demos

- Focus on:

- First 3-second hook

- Pacing & retention

- Clear messaging

You are responsible for:

“Does this video stop scroll and hold attention?”

2. Multi-Platform Creative Adaptation

- Adapt content for:
- Social media (Instagram, YouTube Shorts)

- Paid ads (Meta, Google, YouTube)

- Amazon (product videos, A+ content)

You are responsible for:

“Does this creative work in its platform context?”

3. Design + Visual Layer Integration

- Design:
- Thumbnails

- Text overlays

- Static creatives

- Amazon visuals

- Ensure:

- Clean layout

- High readability

- Premium feel

You are responsible for:

“Does this look credible and high-quality?”

4. Creative Variation Engine

- Create:
- Multiple variations from the same footage

- Different hooks, cuts, and formats

You are responsible for:

“How many testable creatives can we generate?”

5. Amazon Creative Optimization

- Edit and design:
- Product videos

- A+ content visuals

- Feature highlights

You are responsible for:

“Does this improve conversion on Amazon?”

6. Performance-Driven Iteration (Critical)

- Work with Growth team to:
- Analyze performance data

- Identify winning edits

- Translate insights into:

- Better edits





- Faster iterations

You are responsible for:

“How do our creatives improve every week?”

7. Cross-Team Collaboration

- Collaborate with:
- Copywriters (scripts → execution)

- Videographers (footage → output)

- Designers (visual consistency)

KPIs (How You’ll Be Measured)

Core Metrics

1. Watch Time / Retention Rate
- % of viewers watching till end

1. Hook Effectiveness (First 3 Seconds)
- Scroll-stop rate

1. CTR (Click Through Rate)
- Target: +15–30% improvement via edits

1. Conversion Rate Contribution (CVR)
- Impact on:
- Landing pages

- Amazon listings

1. Creative Output Velocity
- Target: 20–40 edited pieces/week

1. Variation Output
- 3–5 variations per asset

1. Turnaround Time (TAT)
- Quick turnaround from raw footage to final output

1. Platform Adaptation Quality
- Performance across:
- Social

- Ads

- Amazon

What “Good” Looks Like

- Edits feel:
- Native

- Fast

- Engaging

- Designs are:

- Clean

- Readable

- Premium

- Thinks in:

- Hooks

- Cuts

- Variations

- Can clearly answer

“Why did this edit perform?”

What We Don’t Want

- Cinematic-only editors

- Designers who don’t understand video

- Editors who ignore performance data

- Slow, perfection-over-speed workflows

Requirements

Must-Have Skills

- Strong expertise in:
- Adobe Premiere Pro / Final Cut Pro

- After Effects

- Canva / Photoshop / Figma

- Proven experience with:

- UGC-style editing

- D2C content

- Short-form video

Bonus (Nice to Have)

- Experience in:
- Health / Wellness category

- Understanding of:

- Amazon marketplace creatives

- Basic knowledge of:

- Performance marketing

Final Note

This is not a traditional editing role.

This is about building a high-velocity creative engine that drives:

- Attention

- Trust

- Conversion

We’re looking for someone who can think like a marketer and execute like a creator.

📌 Senior Editor (Video + Design | Social, Amazon & Growth) (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)