Job Title: Senior Brand Manager / Brand Lead

Company: Riviera Home (www.rivierahome.in)

Reporting to: Promoter / Group Leadership

Location: Delhi/NCR/Panipat

Role Type: Full-time

Role purpose

Riviera Home is a legacy textile business with deep roots in craftsmanship,

manufacturing, exports, and premium home textile categories. The Senior Brand

Manager / Brand Lead will define, institutionalize, and elevate the group’s brand presence across corporate brand building, product storytelling, digital presence,

market-facing communication, and portfolio architecture so that the company’s heritage and capabilities are expressed with greater clarity and consistency.

Key responsibilities

- Lead the brand strategy for Riviera Home at the group level, aligning heritage,

craftsmanship, innovation, sustainability, and customer centricity into a sharper market narrative.

- Build and manage the brand architecture across the corporate brand and product/category narratives so the business presents a consistent identity across domestic and international audiences.
- Translate Riviera Home’s legacy in textiles, exports, and manufacturing excellence into strong communication assets for buyers, partners, customers, and talent.
- Own the brand expression across website, brochures, presentations, social media, trade marketing, exhibitions, fairs, product launches, and corporate communication.
- Partner with sales, merchandising, product development, and leadership to create compelling positioning for categories such as rugs, bathmats, throws, and other home textile offerings.




- Drive content and campaign planning that balances premium aesthetics with commercial relevance.
- Standardize visual identity, tone of voice, brand guidelines, and storytelling frameworks across all touchpoints.
- Support business development and export-facing teams with strong marketing collateral, presentations, collection narratives, and buyer communication tools.
- Work with internal teams and external agencies on photography, design, digital content, PR, and event or trade fair branding.
- Monitor brand health, digital presence, share of voice, campaign effectiveness,

and perception among key stakeholders.

- Identify whitespace opportunities for sub-brands, premiumization, sustainability storytelling, and digital brand building.

Key outcomes expected

- A clearer and more premium brand identity for Riviera Home group.
- Consistent communication across all channels and business materials.
- Stronger market-facing storytelling for domestic and global stakeholders.
- Improved quality of digital and physical brand assets.
- Better alignment between product excellence and external brand perception.

Candidate profile

- 7–12 years of experience in brand management, strategic marketing, or category marketing.
- Strong preference for candidates from home textiles, home décor, furnishings,





premium lifestyle, fashion, interiors, or design-led consumer brands.

- Experience handling both strategic brand thinking and hands-on execution.
- Exposure to B2B, export, or manufacturing-led brand environments will be highly valuable.
- Ability to work with promoters and cross-functional leadership in a business that combines heritage with growth ambition.
- MBA or equivalent qualification preferred, though solid relevant experience may outweigh formal credentials.

Functional skills

- Brand strategy and positioning.
- Brand architecture and portfolio thinking.
- Content and communication planning.
- Digital brand building.
- Visual identity and creative direction.
- Trade marketing and presentation development.
- Agency management.
- Consumer and market insight interpretation.

Leadership qualities

- Mature judgment and executive presence.
- Ability to convert legacy into contemporary relevance.
- Strong aesthetic sense with commercial grounding.
- Structured communicator who can work across leadership, sales, and creative teams.
- High ownership and comfort in a fast-evolving entrepreneurial setup.

Why this role matters

Riviera Home already has the substance of a strong brand: multi-generational history,

textile craftsmanship, export credibility, broad manufacturing capability, and stated commitments to innovation and sustainability. The Brand Manager’s role is to shape these strengths into a distinctive, modern, and commercially effective brand platform that can support growth across markets and channels.

📌 Senior Brand Manager / Brand Lead (Delhi)
🏢 HRvisory
📍 Delhi