- Serve as the primary expert in Technical and Functional SAP Marketing / SAP Marketing Cloud.
- Provide comprehensive support to internal marketing teams, assisting with key tasks.
- Collaborate closely with cross-functional teams to ensure alignment on campaign goals and strategies.
- Solid experience in supporting marketing teams with segmentation, target group creation, and content building. Should have experience on the following aspects of SAP Marketing Cloud:
5.
Business
Roles and Authorizations
- Data Modeling using Business Application Studio
- Exposure to Marketing Extensibility, Segmentation Configuration
- Deep knowledge in Interaction Contacts, Segmentations, Campaigns, Interactions, Products , Offers and other Marketing functionalities
9.
Custom
Fields and Custom Logic implementation
- Data import and export
- Scores, Rule-Based Scores, Extensibility of Rule-Based Scores
12.
Content Studio
Features
- Integration capability with SAP and non-SAP third party systems
- Communication user, Communication system and communication arrangement setup
15 Setting up Email and SMS service provider like Amazon Ses, SAP email server.