: Sales Tools Development Lead (AI-First)

Role Purpose

Own the research, build, and integration of an AI-first sales toolstack that unifies CRM, WhatsApp, email, and chatbots into one seamless, automated sales journey. This role partners across Sales, Marketing, CRM/IT, and Product to prototype rapid, launch reliably, and continuously optimize how we sell real estate in 2026 and beyond.

Key Responsibilities

Strategy & Research

- Scan, test, and shortlist new AI, RevOps, and martech tools; run rapid pilots and build business cases.

- Lead “How to sell real estate in 2026” workstream: buyer journey mapping, channel mix, and playbooks.

- Model-making research; evaluate VR / digital twins for sales suites, brokers, and remote clients.

Product Build & Integration

- Develop tools end-to-end: gather requirements from all departments.

- Integrate CRM + WhatsApp + Email + Chatbots into a single customer journey.

- Stand up an AI chatbot (client & broker–facing): intents, retrieval (RAG), guardrails, analytics, and continuous improvement.

- Build EDM/WA automations with proper segmentation and lifecycle stages (lead, MQL, SQL, reservation, close, post-handover).

- Liaise with suppliers and maintain/update existing sales tools; manage small SOWs and SLAs.





Automation & Journeys

- Design nurture flows and micro-triggers (e.g., if prospect watches 50% of video → auto WhatsApp follow-up + SDR task).

- Implement lead scoring and routing; accelerate pipeline with real-time signals (site behavior, media views, bot chats).

- Keep testing AI assistants for client/broker conversations; A/B prompts, tone, response time, and conversion.

Analytics & Optimization in collab with IT.

- Build dashboards that track “money leaks” (where leads die) across the funnel; quantify impact and fixes.

- Instrument end-to-end attribution (UTMs, events), run A/B tests, and publish monthly RevOps insights.

- Define and monitor SLAs for reply times, show-up rates, proposal turnaround, and handover quality.

KPIs / Success Measures (first 6–12 months)

- −30–50% reduction in identified “money leaks” at key funnel stages.

- <5 minutes time-to-first-response on priority leads via automation.

- >70% of active leads running through the unified journey (CRM + WA + Email + Bot).

- +15–25% lift booking conversions online.

- Tool uptime/compliance targets met; playbooks adopted by Sales/Brokers.

📌 Sales Tools Development Lead (AI-First) (India)
🏢 Career Maker Consultant BPC
📍 India