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Role:Sales Executive

Role Summary

We are seeking a high-impact, executive-level to lead and scale our B2B business across the HoReCa segment and distributor ecosystem for Frozen Foods and Masala categories. This role demands a seasoned professional with deep market access, strong commercial acumen, and the ability to drive aggressive revenue growth through strategic partnerships and market penetration.

Key Responsibilities

- Strategic Growth & Market Expansion
- - Lead the expansion of B2B sales across HoReCa channels including Hotels, Restaurants, Caterers, and Cloud Kitchens.
- - Develop and execute region-wise go-to-market strategies to accelerate penetration in Frozen Foods and Masala segments.
- - Identify high-potential markets, unlock new business opportunities, and drive sustainable revenue growth.
- - Distributor Network Leadership
- - Identify, onboard, and scale a high-performing distributor network across assigned territories.
- - Leverage existing relationships to fast-track market entry and product reach.
- - Ensure distributor profitability, engagement, and long-term alignment with business goals.
- - Key Account Management (HoReCa)
- - Build and maintain strong relationships with chefs, procurement heads, and decision-makers.
- - Drive product adoption through presentations, trials, and sampling initiatives.
- - Negotiate commercial agreements, pricing structures, and long-term supply contracts.
- - Revenue Ownership & Performance Delivery
- - Own and deliver monthly, quarterly, and annual revenue targets.
- - Ensure disciplined execution on collections, credit control, and working capital management.




- - Continuously monitor sales performance and implement corrective actions where required.
- - Market Intelligence & Competitive Strategy
- - Track competitor activity, pricing benchmarks, and emerging market trends.
- - Provide actionable insights to refine product positioning and pricing strategies.
- - Cross-Functional Coordination
- - Collaborate closely with supply chain, production, and logistics teams to ensure seamless order fulfillment.
- - Support new product launches and market activation initiatives within the HoReCa segment.

Candidate Profile
- 2+ years of proven experience in Frozen Foods and/or Masala industry (mandatory).
- - Strong exposure to B2B HoReCa sales with a well-established network.
- - Demonstrated success in distributor management and territory expansion.
- - Track record of consistently achieving or exceeding revenue targets.
- - Excellent negotiation, influencing, and closure capabilities.
- - High ownership mindset with the ability to independently manage business operations.

Preferred Qualifications
- Experience with established FMCG or food brands.
- - Robust understanding of cold chain logistics and distribution.
- - Proven experience in launching and scaling products within HoReCa.
- - MBA in Marketing, Business, or related field.

What Defines Success in This Role
- Ability to open and close high-value HoReCa accounts with minimal ramp-up time.
- - Strong distributor influence and network leverage.
- - Aggressive revenue delivery with disciplined financial control.
- - Deep understanding of the HoReCa ecosystem and buying behavior.
- - Execution-driven, relationship-focused, and commercially sharp.

📌 Sales Executive – HoReCa (Kolkata)
🏢 RECEX
📍 Kolkata