Role Overview

We are looking for an experienced RTM Business Analyst with strong expertise in distributor operations, primary & secondary sales processes, and Route-to-Market systems. The ideal candidate should have hands-on experience in DMS/SFA implementations, distributor operations, and driving insights through sales data.

Roles & Responsibilities

RTM Domain Expertise

- Deep understanding of Route-to-Market processes across Primary & Secondary Sales.

- Strong knowledge of distributor operations, including:

- Distributor Management Systems (DMS)

- Field Force Automation / Sales Force Automation (SFA)

- Beat management, order capturing via HHT

- Experience working with FMCG/Consumer Goods distribution ecosystems.

Implementation & Project Delivery

- Lead and support implementation of DMS/SFA systems, including hierarchy setup, configuration, and rollout.

- Manage end‑to‑end project lifecycle: requirement gathering → design → testing → deployment → hypercare.

- Work with cross-functional teams, vendors, and distributor partners for successful implementation.

Analytics & Dashboarding

- Analyze primary & secondary sales data across platforms to derive actionable insights.

- Identify trends, patterns, and performance issues in distributor operations.

- Support creation of dashboards, KPIs, and performance tracking mechanisms.

Issue Resolution & Continuous Improvement





- Identify repeated trends in support tickets and define proactive action plans.

- Evaluate data flow and interface architecture for enhancements and optimal design.

- Work closely with business and tech teams to troubleshoot application/performance issues.

Additional Responsibilities

- Ability to think independently and drive initiatives across multi-functional teams.

- Exposure to systems such as Retailer Apps, HHT, DMS, SAP, and online sales channels (advantage).

- Contribute to RTM analytics and support digital transformation in sales & distribution.

Requirements

Required Qualifications

- Minimum 3 years of experience in Sales & Distribution / RTM domain.

- Strong functional expertise in Primary & Secondary Sales processes.

- Hands-on exposure to DMS platforms (e.g., Botree, Newspage, etc.).

- Experience with SFA/Field Force systems and distributor operations.

- Strong analytical skills and ability to interpret data meaningfully.

- Excellent communication and stakeholder management skills.

- Ability to work on complex functional and technical problem solving.

Educational Background

- Robust academic record from reputed engineering or management institutions.

Preferred Skills

- Experience working in FMCG/CPG domain.

- Exposure to SAP sales & distribution modules.

- Knowledge of RTM analytics and digital channels.

- Experience coordinating with vendors and multi-stakeholder teams.

📌 RTM Business Analyst (Bengaluru)
🏢 Thoucentric
📍 Bengaluru