Summary:

We are seeking a results-driven Performance Marketer to join our dynamic technology team. In this role, you will be responsible for designing, executing, and optimizing data-led digital marketing campaigns across multiple channels—including paid search, social media, display, and email—to drive measurable growth in customer acquisition, conversion rates, and return on ad spend (ROAS). As a key contributor to our marketing strategy, you will leverage advanced analytics, A/B testing, and attribution modeling to refine targeting, messaging, and budget allocation.

Your work will directly impact revenue generation and market expansion, ensuring our technology solutions reach the right audiences with precision and scalability. This is an ideal opportunity for a strategic thinker who thrives in a fast-paced, performance-oriented workplace and is passionate about leveraging data to fuel innovation and growth.

Responsibilities:

- Develop and manage end-to-end performance marketing campaigns across paid search (Google Ads, Bing), social media (Meta, LinkedIn, TikTok), programmatic display, and retargeting platforms.

- Monitor, analyze, and optimize campaign performance using tools such as Google Analytics 4, Google Ads, Meta Ads Manager, and CRM platforms to improve KPIs including CTR, CPC, CPA, ROAS, and LTV:CAC.

- Conduct A/B testing and multivariate testing on creatives, landing pages, and audience segments to maximize conversion efficiency.

- Build and maintain detailed reporting dashboards to track campaign performance, provide actionable insights, and communicate results to stakeholders.





- Collaborate with cross-functional teams—including product, design, and sales—to align marketing initiatives with business goals and customer journey stages.

- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge in digital advertising.

- Manage and allocate marketing budgets effectively across channels, ensuring optimal ROI and scalability.

- Implement and refine attribution models to accurately measure the impact of each marketing touchpoint.

Requirements:

- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; advanced degree or certifications (e.g., Google Ads, Meta Blueprint, HubSpot) are a plus.

- 3+ years of proven experience in performance marketing within the technology or SaaS industry.

- Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising platforms (e.g., The Trade Desk, DV360).

- Proficiency with analytics tools including Google Analytics 4, Looker Studio, Tableau, or similar.

- Strong understanding of digital marketing KPIs, conversion rate optimization (CRO), and customer lifecycle marketing.

- Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms.

- Advanced skills in data interpretation, statistical analysis, and presentation of insights to non-technical stakeholders.

- Ability to manage multiple campaigns simultaneously, meet tight deadlines, and adapt quickly to changing priorities.

- Excellent communication, collaboration, and project management skills.

📌 ROAS Solutions - Performance Marketer (Hyderabad)
🏢 Digital Nest
📍 Hyderabad