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Dear Candidate,

Please find the below JD for the role of Retention Marketing Assistant Manager - lower Parel Mumbai

Job location - lower Parel Mumbai

Exp.

- 3 to 5 years of experience in retention marketing

Salary - 15 LPA

Work Timings: 10:15 am - 7:15 pm

Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Reports to: Manager

Work Mode: Work from Office

Industry - EdTech

About the Role: Retention Marketing Assistant Manager:

- As the Retention Marketing Assistant Manager at Lower Parel, Mumbai, you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives.

What You'll Do:

Customer Retention Strategy and Execution:

· Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.

· Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.

Marketing Automation and Campaign Management:

· Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.

· Collaborate in designing and executing customer journeys that support long-term retention goals.

Team Collaboration:

· Work closely with the retention marketing team to manage projects and campaigns.





· Provide input and support to ensure team goals are met.

Performance Analysis and Optimization:

· Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.

· Assist in providing data-driven insights for continuous improvement of retention strategies.

Requirements

Who You Are:

Must-Have:

· Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution.

· Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.

· Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.

· Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content.

· Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth.

· Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management.

Should Have:

· Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp.





· Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints.

· Referral Program Management: Experience in supporting referral programs to increase customer loyalty.

· Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively.

Nice to Have:

· Industry Knowledge: Understanding of the latest trends and best practices in retention marketing.

· Innovation: Ability to suggest creative ideas to enhance marketing strategies based on previous experiences.

· Cross-Channel Coordination: Experience in collaborating with other marketing teams.

· Adaptability: Ability to thrive in fast-paced environments with shifting priorities.

If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

For Interview process please share below details :-

Total exp -

As per JD exp -

Current /last ctc

- ........... Take home salary :
- ........

Exp ctc

- ............ Take home salary :
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Current location -

Current designation......

Notice period

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Reason for change :-

Current Company

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Education

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Are you comfortable to work on site job ?

Are you comfortable to work in 5.5days model?

Are you ready for face to face interview ?

Do you have experience of MoEngage, WebEngage, SFMC, or similar platforms.?

Do you have experience in retention marketing, focusing on multi-channel strategy and campaign execution.?

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📌 Retention Marketing - Assistant Manager (Mumbai)
🏢 Right Advisors
📍 Mumbai