The ideal candidate will manage lead generation & digital performance marketing activities (paid & organic) for Tesor Designs by planning and executing digital marketing campaigns.
Responsibilities
Plan and execute lead generation activities across channels including SEM (Google), Facebook, Instagram campaigns, Pinterest, emails, SMS and display advertising campaigns
Actively manage SEO efforts for website (keyword, image optimization etc)
Identify trends and insights, and optimize spend and performance based on the insights
Manage marketing database & create campaigns across customer journey
Creation of MIS and Dashboards for the benefits of all stakeholders
Evaluate emerging technologies (AI, VR) and recommend where appropriate
Qualifications
1-2 years experience in performance marketing & lead gen roles
Bachelor's degree in engineering or related field
Experience in real estate, interiors and luxury positive preferred
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools & web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Excellent understanding of digital marketing concepts
Strong creative and analytical skills